Here are the top digital marketing data and case studies that caught our eye. Revealed: Apple makes more money in 3 months than all of Android’s lifetime Google’s Android operating system has generated revenue of $31bn and profit of $22bn in its lifetime- a figure that Apple made just within the last quarter alone. 37% [...]
Here are the top digital marketing data and case studies that caught our eye.
Google’s Android operating system has generated revenue of $31bn and profit of $22bn in its lifetime- a figure that Apple made just within the last quarter alone.
Over one third (37%) of mobile users are already using some form of adblocking software, with a further 42% considering using them, according to new research.
Since Apple allowed ad-blocking software on iOS last year, Ad Blocking has become a key concern to marketers. New research from Global Web Index indicates that nearly 40% of the worlds web users have some sort of ad filtering program installed.
Spend on social advertising jumped 50% year on year (YoY) in the last quarter of 2015, stimulated by new Facebook ad types, changes in bidding strategies and the wider availability of Instagram ads, according to new research.
LinkedIn has revealed the most overused buzzwords of the UK’s marketing professionals - highlighting the adjectives that they should avoid this year if they want to stand out from the crowd.
Social media is playing an ever-more important role in politics, and recent research in the UK reveals how one party applied smart digital targeting to focus digital media spend in key marginal constituencies.
TV fail: Microsoft Surface tablets go offline during live NFL playoff
A $400m sponsorship deal with the NFL backfired this weekend, after Microsoft’s Surface tablets went offline for coaching staff during a live game.
— Paul Thurrott (@thurrott) January 25, 2016