Here are the top digital marketing data and case studies that caught our eye. The death of mass media? Marketers bet on one-to-one relationship with consumers Nearly 90 percent of marketers believe their departments will exercise significant influence over business strategy by 2020, according to the results of a new survey. IPA Bellwether: UK marketing [...]
Here are the top digital marketing data and case studies that caught our eye.
Nearly 90 percent of marketers believe their departments will exercise significant influence over business strategy by 2020, according to the results of a new survey.
IPA’s Bellwether report indicates that UK marketing budgets have risen in the first quarter of 2016 but their financial confidence had plummeted due to the uncertainty over Brexit.
— Event magazine (@Eventmagazine) April 14, 2016
— The IPA (@IPA_Updates) April 14, 2016
Annoying ads that take up too much screen space are the top reason for using an ad blocker, according to new research.
The UK digital ad spend grew 16.4% in 201, with the average home now owning 8.3 internet devices, according to new stats from the IAB.
With rise of chat apps and live video, the social media landscape is changing at a rapid rate. This new infographic identifies 8 key trends to watch out for in 2016.
Embedded from CJG Digital Marketing
Doritos became the first brand to run a contest on Periscope to promote its new ‘Roulette’ product. This case study looks at how the brand used live streaming in a fun way that engaged new fans on Twitter.
Nestlé’s Drumstick used a different angle for its Periscope marketing. Rather than running video feeds of its facilities and employees, it made its customers the focal point of the Periscope campaign. This case study looks at how the FMCG giant generated more than 5,000 views and more than 50,000 hearts in just over 12 hours with smart social marketing.
In April 2016 Burberry became the first luxury brand to have a dedicated channel in the Snapchat Discovery section as well as use Snapchat codes to unlock fragrance and grooming content in store.