24/7 Real Media has agreed to be bought by WPP Group for $649m (£328m) in a deal set to close in Q3, writes Netimperative. The move follows similar recent acquisitions in the industry including Google's purchase of DoubleClick and Yahoo's purchase of Right Media. WPP's Chief Executive Martin Sorrell told Reuters that the firm considering [...]

24/7 Real Media has agreed to be bought by WPP Group for $649m (£328m) in a deal set to close in Q3, writes Netimperative. The move follows similar recent acquisitions in the industry including Google's purchase of DoubleClick and Yahoo's purchase of Right Media. WPP's Chief Executive Martin Sorrell told Reuters that the firm considering further purchases of small to medium-sized digital advertising companies.
From Netimperative:http://www.netimperative.com,18/05/2007
24/7 Real Media:http://www.247realmedia.com