Facebook users now have the option of streaming their updates to websites operated by Yahoo! ad the companies both look to boost their audience reach. Facebook and Yahoo! are letting users link accounts at the world's leading social networking service and the pioneering online enterprise that is re-inventing itself after being eclipsed by Google in [...]

Facebook users now have the option of streaming their updates to websites operated by Yahoo! ad the companies both look to boost their audience reach. Facebook and Yahoo! are letting users link accounts at the world's leading social networking service and the pioneering online enterprise that is re-inventing itself after being eclipsed by Google in online search. The deal will see people who connect Yahoo! and Facebook to see their Facebook newsfeeds on Yahoo! pages and share content from Yahoo! properties to Facebook.
"More and more, people rely on social networks to share and discover information that matters to them," said Yahoo! senior director of social platforms and developer network Cody Simms. "We are bringing all of these elements together to give people one simple, trusted place to share information and connect."
Yahoo! is aiming to make its popular properties Web email, news, sports and Flickr the hub of peoples online activities, boosting traffic and ad cash as a result.
07/06/2010


"We think this offers great benefit to users across the Web, and it's key to helping Yahoo! extend our reach and increase engagement," Simms said of the alliance with Facebook.
In an evident move to preempt concerns regarding how the partnership might affect people's privacy, Yahoo! made it simpler to manage what information is shared. Privacy settings can be managed with tools at pulse.yahoo.com.
Earlier this year, Yahoo! announced a deal to integrate feeds from hot microblogging service Twitter into its online offerings.
Yahoo! also has a partnership to incorporate games from Zynga, the company behind "Farmville," "Mafia Wars" and other titles with multitudes of fans at Facebook..
The California, company is abandoning the "heavy lifting" of running an Internet search engine, instead opting to rely on Microsoft's new Bing technology to provide query results it will then tailor to its users.
Yahoo! and Microsoft unveiled a 10-year Web search and advertising partnership in July that set the stage for a joint offensive against Google.
Under the agreement, Yahoo! will use Microsoft's search engine on its own sites while providing the exclusive global sales force for premium advertisers.