discover.film the leading streaming platform for quality short movies and entertainment was selected by Xiaomi, the global technology leader with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core, to be its quality ‘shorts’ entertainment provider for its premium video platform Mi Video in Europe.
Li Xiang, Head of Mi Video business said: “We are thrilled to announce that today discover.film launches as one of our premium video content partners in France and Spain. discover.film has some of the best quality short movies with an extensive library of award-winning films from all around the world. This collaboration supports our global strategy to bring the best video experience to our valued customers providing them with more choice than ever before, we are looking forward to a long and fruitful partnership with discover.film.”
discover.film is the home to the world’s best ‘short’ movies delivering curated channels of quality entertainment featuring performances from Hollywood stars and emerging talent. Actors such as Danny DeVito, Sir Ian McKellen, Olivia Coleman, Benedict Cumberbatch, Jack Whitehall, Bill Nighy, Brie Larson and Whoopi Goldberg feature in some of the award-winning ‘cinema standard’ movies. Genres include ‘feel good’ comedies, documentaries, drama, animation, horror and sci-fi all typically between 10-15 minutes in duration. Every movie is optimised for mobile but available to watch anytime, anywhere and on any internet connected device.
This partnership will see the discover.film app integrated into Mi Video, Xiaomi’s global video platform as a pre-installed app onto over 10 million handsets in Spain and France, then Italy and Germany by the end of this year. It will launch as AVOD so that Xiaomi video users can enjoy the world’s best quality ‘short’ movies from global and award-winning filmmakers all for free.
The cinema-quality content is optimised for mobile viewing but can be watched, streamed, Chromecast or downloaded straight to any internet connected device so that the user can experience the best quality, bite size entertainment wherever they are and whenever they want and on any device.
Sarah Thomson, CEO & Co-founder of discover.film said: “We are delighted to have been chosen by Xiaomi as their premium ‘short’ entertainment partner for Mi Video. We are looking forward to Xiaomi customers enjoying our award-winning films in the discover.film eco-system and building upon our mission to make quality ‘short’ movies mainstream, accessible to everyone, anytime, anywhere and on any device they choose. Xiaomi is an exciting new partner to add to our growing portfolio that already includes; British Airways, Qatar Airways, American Airlines, Emirates, Air Canada, Samsung TV Plus, Huawei Video, My5 with more partners to be announced in the coming weeks and months”