Chelsea football manager Jose Mourinho has signed up to Yahoo as its global football ambassador for 2014.
Mourinho will be an exclusive analyst for Yahoo’s worldwide football coverage, including the FIFA World Cup 2014, and will also provide exclusive behind the scenes content on his own Tumblr.
This is the first time Jose has ever taken to any form of social media and there will be lots more to come from Jose on the social front and on Yahoo platforms.
n an official launch event with broadcaster Mark Pougatch, Mourinho explained why he chose to sign with Yahoo.
“I decided because it is very prestigious and I want to connect myself at every area with prestige; so I was looking for prestige,” he said.
“At the same time if I want to communicate with people – and that is the objective, to share some of my ideas about football and especially about the World Cup – I want to share with many, many millions.
“I don’t want to share with a few thousand that buy a normal newspaper or a couple of million who follow a certain TV channel. I share with many millions or I don’t share, so let’s share with many millions.
“For sure some will disagree, for sure some will say how can this guy be a top manager, but for sure some will agree with me and for sure I think we can have some fun.”
Robert Bridge, Vice President of International Marketing, Yahoo said:: “This a global marketing initiative which forms a key part of our brand activity this year, matching the passion and authority that Jose brings to the game with our own. Arguably one of the biggest names in football – Jose will be the face of many of our consumer marketing campaigns – in this huge year for football. It’s a strategic partnership, using our own platform to drive digital engagement, creating emotional connections between Yahoo and people’s offline interests.”