Mail Online tests paid content with ‘Daily Mail Plus’

Apr 19, 2013 | Content marketing

The Daily Mail has launched a premium content channel on its hugely popular website, as the publisher looks to expand its online business model beyond ad revenues. Speaking at Newsworks’ Shift 2013 conference, Daily Mail and General Trust owner Lord Rothmere explained that while there were no plans to place MailOnline content behind a paywall, […]

The Daily Mail has launched a premium content channel on its hugely popular website, as the publisher looks to expand its online business model beyond ad revenues.


Speaking at Newsworks’ Shift 2013 conference, Daily Mail and General Trust owner Lord Rothmere explained that while there were no plans to place MailOnline content behind a paywall, the group may charge for ‘”premium” Daily Mail Plus content
“The birth of the Internet…[and] the growth of tablet and mobiles represents a sea-change for our business,” Rothmere was quoted as saying by MediaTel.
“But the core belief is that we should not stop people viewing Mail content.”
According to ABC figures for February, MailOnline recorded 110,650,766 global monthly unique browsers – with over 7 million a day.
A total of 2.41 billion pages served across its website and apps.

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