The Mars petcare brand is taking a lighthearted look at some of the questionable decisions that our dogs make and how dogs don’t always know what’s best.
The campaign, developed by adam&eveDDB, shows how pet parents can count on GREENIES Dental Treats to be their dogs’ best decision every day.
The new creative was developed to celebrate the expanding distribution of GREENIES Dental Treats to grocery, drug and other mass retailers. The campaign includes television, print and digital ads, as well as social content and influencer partnerships.
The brand also partnered with celebrity pet parent and television star Mario Lopez and his French bulldog, Julio Cesar Chavez Lopez. Mario took to Instagram to give a humorous look at how a typical day would unfold if Julio was in charge. Hijinks ensued, but Mario got the day back on track, with help from GREENIES Dental Treats.