Titled Elements, it is home to thousands of cinema-grade video effects for filmmakers.
Video demand is growing – 54% of consumers have said they want to see more video content. Marketers are responding to this trend by making video a top priority in their marketing mix. With this increasing demand comes higher standards and shorter timelines. Elements is a one-stop shop for creatives who are churning out projects at an unprecedented rate, providing assets made with cinema-grade equipment that can make any project look like a big-budget production in no time.
The collection includes over 3,000 blockbuster-quality video effects created by industry professionals, including 4k lens flares, essential transformations, captivating video kits with smoke, fire, explosions and more. Compatible with all major video editing programmes, Elements also includes detailed tutorials on how to optimise effects.
Video consumption rates continue to grow and consequently, the power of video content has never been stronger. According to Mary Meeker’s 2019 Internet Trends Report, digital video is now up to 28% of average daily watching time and 59% of Gen Z users cite YouTube as their preferred learning channel. As marketers respond to this trend by making video a top priority in their marketing mix, Shutterstock Elements offers popular, easy-to-use video effects that anyone can apply to make their content stand out.
“The demand for high-quality video is growing while budgets are only getting smaller and timelines are getting shorter. Video editors, compositors, and vloggers are constantly faced with the challenge of maintaining quality and making the content stand out in today’s golden age of video,” said Sylvain Grande, SVP of Product & UX at Shutterstock. “Elements is a one-stop shop for creatives who are churning out projects at an unprecedented rate, providing assets made with cinema-grade equipment that can make any project look like a big-budget production in no time.”
The new offering includes expertly curated categories for specific genres, from content for everyday moments to blockbuster action scenes. Video kits like “Yum” are tailored for food vloggers and How-to’s with over 100 elements including lower thirds, transitions, animated characters, and loopable backgrounds. Film overlays like “Illuminate” offer 120 different light leak elements and practical effects shot in 4K resolution. The curated collections are designed to take any video project to the next level by adding polished elements and finishing touches like flares and sizzle for a more professional feel.
The selection of elements ranges from digital assets, like transitions and overlays, to physical effects like explosions or glass shattering. The physical assets were each filmed on location with specialists using high-end gear—like the Ricochet VFX pack, which includes authentic muzzle flashes filmed working alongside gun experts, or the Detonate VFX pack which offers explosions as wide 250 feet.