Video marketing trends for 2019: Most firms now making ‘explainer videos’

Jul 31, 2019 | Ads, Content marketing, Video, Viral

Over two-thirds (67%) of businesses are planning to make more than three videos this year, including explainer videos, according to new research.

The study, from YumYum, surveyed 167 business owners across the U.S. on their video marketing strategy for 2019.

How it compared to the previous year, and some additional data on its social media performance.

Key findings:

  • 67% of queried businesses are planning to make more than three videos this year.
  • 83% of business owners are going to invest in explainer videos in 2019.
  • Instagram has the best video marketing ROI compared to other social media platforms.
  • 85% of business owners are satisfied with video’s ROI on social media.

The data has been condensed into an infographic.

Read the full results here

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