Netflix now accounts for 15% of global internet traffic

Oct 8, 2018 | Content marketing, Online video

Netflix is consuming 15% of the global internet’s traffic, ahead of YouTube, according to new research.

The report from bandwidth management company Sandvine, indicates that Netflix is the biggest biggest data source worldwide.

Following Netflix, miscellaneous video embeds on websites takes up 13.1% of all internet traffic, while YouTube takes up 11.4% and general web browsing takes up 7.8%.


Source: Sandvine

In total, streaming video accounts for more than half the bandwidth on the internet worldwide at 58% of total bandwidth.

Other findings reveal BitTorrent is responsible for 22% of total upstreams on the web, social media accounts for just 5.1% of all web traffic, and League of Legends accounts for 26% of all gaming streaming traffic on the web.

Source: Sandvine
View the full report here

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