Mobile phone usage: Brazil

Sep 27, 2009 | Brazil, Latin America

Growth in the number of active mobile devices in Brazil Incredible growth rate High switch from landline to mobile use for majority of calls Demographics broadened completely in the last 10 years to the point where all classes and groups have mobile Switch to smart phones will take place through 2009-11 Massive changes in the […]

Growth in the number of active mobile devices in Brazil

Digital Strategy Brazil Mobile Phone Usage: Growth in the number of active mobile devices in Brazil

  • Incredible growth rate
  • High switch from landline to mobile use for majority of calls
  • Demographics broadened completely in the last 10 years to the point where all classes and groups have mobile
  • Switch to smart phones will take place through 2009-11
  • Massive changes in the use of mobiles in people’s lives with the migration to mobile computing, messaging, social networking and entertainment

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