Spotify to expand to 80 more markets worldwide

Feb 23, 2021 | Content marketing, Latin America, Online video

Spotify to expand to 80 more markets worldwide
Spotify is launching in 85 new markets, including areas in Africa, Asia, Europe, Latin America and the Caribbean, reaching a further billion people.

The move will see the popular music streaming roll out 36 new languages on the platform.

The news was announced at its online event, “Stream On by CEO Daniel Ek.

“We’ll be expanding Spotify’s global footprint significantly,” Ek said early on in the event. “This move will make Spotify available to more than a billion people in new markets around the world, with nearly half of them already using the internet.”

That expansion will be across Africa, Asia, Europe, Latin America and the Caribbean, bringing the total number of territories that the company is in to more than 170. Some markets will launch with a smaller number of features and catalogue that will then expand over time, in order to get the service into these markets as soon as possible, with more features coming on line moving forward.

Nigeria, Ghana, Tanzania and Kenya in Africa; as well as Sri Lanka, Pakistan and Bangladesh in Asia; Jamaica, Haiti, St. Lucia, Bahamas and Trinidad and Tobago in the Caribbean are among the new territories covered.

Most recently, the company launched in South Korea, amid the global boom in interest in K-Pop music, which brought its previous total number of markets in which it is available to 93. In the summer of 2020, the service entered Russia and 12 other Central and Eastern European countries, while it moved into India in 2019.

At the time, however, the company had lagged behind its competitors like Apple Music and YouTube in Africa, a continent of some 1.2 billion people.

Spotify was available in just five countries in Africa before this new expansion, while Apple Music in April 2020 had moved into more than two dozen countries in Africa as part of a 52-country expansion, which brought its total number of markets to 167.

Later that month, Spotify reshuffled its international expansion team, with its global head of markets moving into an advisory role.

Earlier this month, Spotify reported it had 155 million paid subscribers around the world, with 345 million monthly active users and $9.5 billion in revenue for 2020.

New services and subscription tiers

During the event today, the company also announced that a new subscription offering was due to arrive late this year, with hi-fi audio becoming available for a presumably higher price point, and that an international expansion in its podcast producer The Ringer was also in the works.

Meanwhile, Spotify For Artists — its suite of tools to help creators and their teams navigate and get the most from the platform — will be expanded into 25 additional languages, while Spotify itself will be in 36 new languages, bringing the total to more than 60 languages.

View the Stream On event below:

Read the full press announcemnt here

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