Internet giant Google has pledged to donate £1m to the British charity The Internet Watch Foundation (IWF), which monitors online child porn.
IWF is an industry-funded organization that identifies and helps remove criminal content online.
According to reports, Google is the highest paying member along with other companies like Vodafone, Sky, Telephonica, BT, and EE.
The news follows Prime Minister David Cameron ‘s demand that web giants should help in tackling the problem of child porn and subsequent abuse.
IWF chief executive Susie Hargreaves said that the donation was ‘generous’ and indicated ‘ moral leadership’ in the field.
Google’s director of communications, Scott Rubin, said that the company has zero tolerance policy for online child porn and with the help of IWF it will be able to remove or block the offensive web pages quickly and efficiently, the report added.