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Store of the future: Third of physical store space to be ‘dedicated to online fulfilment’

Aug 3, 2021 | AR, Artificial intelligence, E-commerce and E-retailing, IoT, Marketing transformation

Ecommerce sales are set to reach almost 35% (34.8%) share of global chain retail by 2023, leading to changes in the way stores fulfil orders, according to new research.

Future of work: 5 job roles for 2026

Jul 27, 2021 | AR, Artificial intelligence, IoT, Marketing transformation, Skills, VR

Technology is advancing at a rapid rate, and job roles are evolving alongside each new breakthrough. A new report highlights some potential new vocations that could crop up in the next five years, from augemented reality life designers to ‘business to robot’ marketing.

Decathlon UK launches World Premiere of Tennis Esports at flagship store

Jun 29, 2021 | AR, E-commerce and E-retailing, Marketing through gaming, Marketing transformation, VR

With the launch of Wimbledon this week, Decathlon has announced that their UK flagship store located in London Surrey Quays will present the world premiere of Tennis Esports in partnership with VR Motion Learning GmbH & Co KG, the largest sporting goods retailer in the world.

Warner Music develops Instagram filer for new Coldplay single launch

Jun 15, 2021 | AR

Warner Music is working with the creator of Viral Spark AR, Paige Piskin, to create Coldplay’s first Instagram filter to promote the band’s latest single.

AR and VR: New Facebook report outlines future opportunities for next gen tech

Jun 8, 2021 | Ad tech, AR, Artificial intelligence, Content marketing, Facebook marketing, Online advertising, Transformation, VR

Facebook has published a new, 28-page report on how AR and VR is evolving, and where it’s headed, in terms of consumer interest, future applications, utility, and more.

AR in ecommerce: Snapchat links product discovery and purchase

Jun 1, 2021 | AR, Marketing transformation

Branded augmented reality tools can influence shopping behaviour and change the eCommerce process in a range of ways, according to new research released this week from SnapChat.

Cool or creepy? MyHeritage offers deepfake tool to reanimate dead

Mar 2, 2021 | AR, Artificial intelligence, Content marketing, Marketing transformation

Genealogy service MyHeritage has launched a Deep Nostalgia” feature to bring the past to life, make it appear as though individuals in old photos are looking around, blinking, and even smiling.

FC Bayern Munich offers augmented reality photos with the team

Dec 15, 2020 | AR, Germany

FC Bayern Munich opened a new flagship store in central Munich on December 10, 2020 and offers its fans a unique experience: photos with the FCB stars, anytime, with a new augmented reality service.

Odd news: the weirdest digital stories of 2020

Dec 14, 2020 | Ad tech, AR, Artificial intelligence, FMCG digital marketing, FMCG digital marketing food and beverages, IoT, Marketing transformation, Mobile, Online advertising, Online video, Skills

From the AI journalists to palm reading payments, technology took us in some strange directions during 2020. In this special article, we celebrate the 10 weirdest news stories of the year.

L’Oréal Paris launches virtual make-up line that works on live video

Nov 5, 2020 | AR, Clothing, Content marketing, E-commerce and E-retailing, IoT, Mobile, Online advertising, Online video, Transformation, Viral and buyrals, VR

L’Oréal Paris has launched a digital make-up line that works on live video using augmented reality technology.

Facebook to launch Ray-Ban smart glasses in 2021

Sep 18, 2020 | AR, Facebook marketing, IoT

Facebook has struck a partnership with Luxottica, the maker of Ray-Ban, to release a new smart glasses device in 2021, as part of a multiyear partnership.

iProov tackles deep fakes with global threat intelligence system for biometric assurance

Sep 4, 2020 | Ad tech, AR, Artificial intelligence, Marketing transformation, Online advertising

Face verification firm iProov has launched a system of global threat intelligence for biometric assurance. monitoring and managing threats from increasingly sophisticated cyber-attacks, including the use of deepfakes.

Walmart teams with Microsoft for TikTok bid

Aug 28, 2020 | AR, Content marketing, Mobile, Social, USA

Walmart has teamed up with Microsoft in their bid to buy TikTok, as the bidding war for the social video sharing app heats up in the US.

TikTok fuelling ‘global creativity’ as monthly visitations grow 72% worldwide

Aug 27, 2020 | AR, Mobile, Mobile, Social media

Outside China, TikTok has experienced 72% growth in monthly visitation since the third quarter of 2019, driven by the pandemic, becoming a pioneer in enabling creativity globally.

Google revamps Lookout: App reads grocery labels for blind people

Aug 13, 2020 | AR, FMCG digital marketing, FMCG digital marketing food and beverages, IoT, Mobile

Google has updated its Lookout app so it can now detect paper currency and read text aloud from labels and documents.

CES takes technology conference digital-only for 2021

Jul 29, 2020 | AR, Artificial intelligence, IoT, Marketing transformation, Mobile, Skills, VR

One of the world’s biggest tchnology conferencess CES will be online-only in 2021, the organisers have confirmed.

The return of Google Glass? Search giant buys smart specs firm North

Jul 2, 2020 | AR, IoT, Mobile

Google has acquired North, a Canadian augmented reality wearables company backed by Amazon and Intel. The move follows the failure of its own, Glass, to go mass market.

TikTok picks Poplar for augmented reality push

Jun 29, 2020 | Ad tech, AR, Online advertising, Social

3D and AR creative platform, Poplar has been selected as one of TikTok’s global AR content creation partners.

TikTok grows up: new marketing platform and AR ad formats for brands

Jun 26, 2020 | AR, Content marketing, Online advertising, Online video, Social, Viral and buyrals

Popular social media app TikTok is opening up to brands with a new initiative, launching a platform called “TikTok For Business” that will serve as the home for all its current and future marketing solutions for brands.

Ikea launches ‘Everyday Experiments’ website to showcase digital interior design trends

Jun 22, 2020 | AR, Marketing transformation

Ikea’s research and design lab Space 10 has launched a web-based platform EverydayExperiments.com, which gathers some of the most interesting interior design digital trends.

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