In a surprising move, Burger King has urged customers to ‘order from McDonald’s’ to help the hospitality industry during the UK’s second lockdown, in a tweet that has earned tens of thousands of replies.
Portal from Facebook has today launched its UK Christmas campaign with footballing legend, Ian Wright to show how Portal from Facebook can help families keep traditions alive, when many will not be able to see each other over the holiday period.
Meetrics and NewsGuard have teamed up to fight fake news, with a solution is able to detect disinformation and misinformation using human intelligence instead of an algorithm.
Nearly three-quarters (70%) of UK consumers state they are more likely to remember an ad when it appears next to contextually relevant content online.
The UK ad market is now not expected to recover fully until 2022, as the global pandemic continues to hit marketing budgets, according to the latest WARC adspend forecast.
TikTok has formed a global partnership with the e-commerce platform Shopify, as the popular video sharing app expands its social commerce ambitions.
Parties and trick or treating may be on hiatus this Halloween due to Covid, but that hasn’t stopped brands coming up with inventive marketing campaigns. We look at the top 10 contact-free ads for Halloween 2020 from around the world.
Experience analytics firm Contentsquare, has bought web performance monitoring company, Dareboost, which forms a key part of the company’s new Find & Fix product.
Global ad spend grew 56.4% in the third quarter of 2020, making average spend nearly double its level at the lowest point of the pandemic in late March, according to new research.
Agency Starcom has launched of a new campaign for KP Snacks’ McCoy’s Muchos tortilla snacks featuring commentary from the well-known presenter and comedian Alex Brooker who is doing the voice over for the creative.
UK ad spend has fallen sharply for the third quarter in a row as marketers grapple with Covid-19 restrictions, Brexit and economic uncertainty, according to new data.
Shaving brand Gillette has launched a new campaign in France showcasing ‘shaving moments’, as part of a new collaboration with a French film school.
Snap has reported third-quarter results late Tuesday that beat revenue estimates and earnings, driven by a big jump in users and similarly large jump in the number of messages sent.
Shutterstock has launched a premium, full-service editorial video offering that is now available for license, with partners including Critical Past, Celebrity Footage and Viral Hog
Half of UK consumers plan to do all or most of Xmas shopping online this year and only a third think this year’s festive ads should reference Covid-19, according to new research.
Sweet brand Maoam is launching a family-focused, ‘zero contact’ Halloween haunted house style journey going live across UK shopping centres over the next week to coincide with Halloween.
The 100 most valuable Chinese brands gained 12% in value this year, with Alibaba holding number one position with a rise of 9% to $153bn, while Moutai rose two places to number three, according to new data.
Google for StartUps-backed AudioMob has teamed up with Banijay’s 9th Impact, to put audio advertising in its Big Brother MMO mobile game which is launching today.
UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
Food brand Yeo Valley Organic has rolled out connected packaging across all products as part of their new ‘Put Nature First’ brand platform.