Post lockdown marketing trends: Branding and PR ‘will reign supreme’
Branding and PR are listed as the top marketing activities for budget allocation after lockdown ends, closely followed by CMS and CRM tools, according to a new industry survey.
Campari reopens ‘World’s Best Bars’ with virtual event
Drinks brand Campari has announced virtual reopening of three of the world’s best bars – and the public is invited to a virtual event to help to hospitality industry during the COVID-19 crisis.
Twitter fail: Gin firm apologises for ‘flammable’ tweet about US riots
Bristol Gin has faced a social media backlash after it tweeted that rioters favoured its gin due to its flammability.
Aardman takes Shaun the Sheep digital with Baidu and Nintendo partnerships
Animation studio Aardman has announced the evolution of its licensing programme with new digital partners for Shaun the Sheep.
Unruly appoints Oath and AOL director Alex Khan as UK Managing Director
Video ad tech company Unruly, part of Tremor International, has appointed former Oath and AOL Managing Director, Alex Khan, to the position of UK Managing Director.
Brand reputation post-COVID-19: Brits plan future shopping based on retailers’ response
Nearly half (45%) of UK adults plan to buy from certain brands and retailers less in the future specifically because of how those companies have responded to the current pandemic, with Sports Direct and Wetherspoons suffering as Tesco grows in favourability, according to new research.
Microsoft ‘to replace 50 journalists with AI robots’
Microsoft is replacing up to 50 journalists and replacing them with AI robots designed to pick suitable news stories.
Influencer trends: YouTube stars most-trusted by consumers, but young people increasingly purchasing via TikTok
Over a quarter of consumers (27%) have been influenced to purchase a product or service by YouTube influencers in the last six months, followed by 24% on Instagram and 15% on TikTok, according to new research.
Google search update: Page experience to become a ranking factor
Google has confirmed that various user engagement signals will become official ranking factors in 2021, such as mobile-friendliness, load time, safe-browsing, stability of content, HTTPS and number of intrusive interstitials.
Ad tech firms unite to launch ‘Cannes from Home’ festival
Ad monetisation platform Smart AdServer has launched its ‘Cannes From Home’ event in collaboration with a number of other ad tech companies.
Digital consent notice creation grew 40% globally in GDPR’s second year
During the second year of GDPR there was an increased trend in the creation of new digital consent notices by companies globally, growing overall by 40%, indicating that more companies are placing an emphasis on having processes in place to capture customer consent online, according to new research.
COVID-19 sentiment is changing, and advertisers need to adapt -report
There is a growing disconnect between digital publishers and brands and advertisers due to concerns about placing ads beside Covid19 content, according to new research.
Covid 19 and how brands stepped-up to help both customers and staff
The world’s biggest health crisis, became the world’s biggest economic crisis. Along the way many organisations changed the way they work. Internally they rapidly developed ways to support their staff, and externally they found new ways to help customers – often through radical changes to eiter what they normally offered or how they offered it.
Omedia partners JustWatch for VoD analytics
Omdia has partnered with JustWatch to strengthen its video-on-demand (VoD) competitive intelligence through the integration of industry-leading content analytics.
eMusic launches blockchain-powered eMU token to let users directly support artists
Digital music service eMusic has launched a digital token (eMU), creating a music ecosystem to the benefit of artists, fans, and music services.
Yollies begins new TV and Instagram campaign with Strings and Things
Strings & Things has today announced the launch of its new advertising campaign, championing kids yoghurt-based snack brand Yollies.
Covid 19: how a crisis triggered massive innovation by brands – from retooling production lines to new digital services
From beer brands making hand sanitiser to scuba diving equipment makers donating breathing equipment to hospitals, we look at some key brands reworking their resources to do their bit to fight the COVID-19 pandemic.
Fortnite premieres trailer of latest Christopher Nolan film ‘Tenet’
Warner Bros. has premiered an ad for the upcoming Christopher Nolan movie ‘Tenet’ on Fortnite, as online gaming becomes a more lucrative market for advertisers.
Two thirds of brands have pulled marketing campaigns due to COVID-19- report
90% of marketers are now changing their marketing approach, and 68% have also pulled advertising campaigns due to COVID 19, according to new research.
MAOAM teams with Dick and Dom to set ‘Mischief Missions’ for locked-down parents and kids
Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.
