70% of marketing experts believe pandemic has changed consumer attitudes
70% of marketing experts believe the pandemic has made consumers more concerned about social responsibility and values, with longer-term consequences for their profession.
Best audio branding: Mastercard retains top spot as sound investment pays off
Global brands are increasing their investment in music, with consistent sonic cues giving a competitive advantage, according to new research.
AR and VR: New Facebook report outlines future opportunities for next gen tech
Facebook has published a new, 28-page report on how AR and VR is evolving, and where it’s headed, in terms of consumer interest, future applications, utility, and more.
Pinterest campaign inspires post-pandemic lifestyles
Pinterest has unveiled a new brand campaign, just as people are re-evaluating their post-pandemic lives and how they will spend their time.
Euros 2021: How are people going to watch the championship this year?
With the Euros due to kick-off on Friday 11th June, outcomes-based platform, LoopMe, has set out to understand consumer intent to watch the Championship this year.
Colgate hires MassiveMusic for ‘science-based’ sonic brand identity
Oral care brand Colgate has launched its new sonic brand identity, a suite of sonic assets and compositions, produced by international creative music agency MassiveMusic.
D&AD awards 430 Pencils across Craft, Next, Advertising, Side Hustle and Collaborative categories
Following the first of two digital ceremonies that took place on 26 May at 6pm BST, D&AD announce the Pencil winners across the Craft, Next, Advertising and Side Hustle categories.
Funworks partners with insurance comparison engine in ad campaign
Creative agency Funworks has partnered with insurance comparison engine Gabi behind a new advertising campaign that offers to pay real life Gabi’s to change their name to “Get A Better Insurance.”
Licence to stream: Amazon buys James Bond studio MGM for $8.45bn
Amazon is buying MGM Studios for $8.45bn add the James Bond franchise and thousands of older films to its Prime Video streaming catalogue.
The Rolling Stones release retro lyric videos for Jack Flash’s birthday
The Rolling Stones have released a new lyric video for their iconic 1968 single, Jumpin’ Jack Flash. To commemorate 53 years, both Jack Flash and its B-Side, Child Of The Moon, have been given a visual revamp.
Top White Goods brands: Hotpoint leads for online performance
Hotpoint leads the way for white goods brands in the UK, but many household name brands are still struggling to adapt to mobile-first engagement with customers, according to new research.
Zopa ad campaign ‘turns the banking industry on its head’
Zopa has launched its first campaign since its digital bank last summer and focuses on our approach to putting customers first to create simple and fair banking products with a difference.
Top 36 UK sonic logos: Just Eat, Go Compare and Moonpig among most popular jingles
Just Eat has the UK’s favourite sonic logo, followed by AO.com, GoCompare, Moonpig and Pearl & Dean, according to new research.
Royal Opera House reopens doors with diverse Sky Arts campaign
Covent Garden’s world-famous Royal Opera House (ROH) has unveiled a bold and diverse TV campaign in partnership with Sky Media.
London theatre industry celebrates reopening with #BackOnStage campaign
To herald theatre’s return, The Society of London Theatre (SOLT) has launched an industry-wide Outdoor advertising campaign celebrating theatres reopening with Global, the Media and Entertainment group.
Consumers expect broadcasters and brands to inform and educate them on climate crisis
The Responsible Brands in Europe study from RTL AdConnect (the international advertising house of RTL Group), charting consumer behaviour across four European countries, shows most people expect the media and brands to inform and advise them on sustainability and the climate crisis.
‘Idea Pins’ take on TikTok
This video-first feature is for creators who want to tell their stories using video, music and creative editing tools. It’s similar to the TikTok short video formats, letting influencers record and edit creative videos – with up to 20 pages of content. Tools include voice-over recording, background music, transitions and other interactive elements. The tools make agency-quality content more readily achievable and will particularly help small brands.
Future plc buys Marie Claire US
Following the acquisition of the Marie Claire UK and other women’s lifestyle brands from TI Media in April 2020, Future plc has now acquired Marie Claire US.
City Am joins digital ad platform The Ozone project
The Ozone Project – the UK’s leading digital advertising platform built for brands, by publishers – has announced City AM as the latest publisher to join its alliance.
Brian Blessed stars in British Society for Heart Failure ‘F-Word’ campaign
Actor Brian Blessed is talking part in a new campaign created by the British Society for Heart Failure (BSH), the professional association of heart failure specialists in the UK.
