70% of marketing experts believe the pandemic has made consumers more concerned about social responsibility and values, with longer-term consequences for their profession.
Global brands are increasing their investment in music, with consistent sonic cues giving a competitive advantage, according to new research.
Facebook has published a new, 28-page report on how AR and VR is evolving, and where it’s headed, in terms of consumer interest, future applications, utility, and more.
Pinterest has unveiled a new brand campaign, just as people are re-evaluating their post-pandemic lives and how they will spend their time.
With the Euros due to kick-off on Friday 11th June, outcomes-based platform, LoopMe, has set out to understand consumer intent to watch the Championship this year.
Oral care brand Colgate has launched its new sonic brand identity, a suite of sonic assets and compositions, produced by international creative music agency MassiveMusic.
Following the first of two digital ceremonies that took place on 26 May at 6pm BST, D&AD announce the Pencil winners across the Craft, Next, Advertising and Side Hustle categories.
Creative agency Funworks has partnered with insurance comparison engine Gabi behind a new advertising campaign that offers to pay real life Gabi’s to change their name to “Get A Better Insurance.”
Amazon is buying MGM Studios for $8.45bn add the James Bond franchise and thousands of older films to its Prime Video streaming catalogue.
The Rolling Stones have released a new lyric video for their iconic 1968 single, Jumpin’ Jack Flash. To commemorate 53 years, both Jack Flash and its B-Side, Child Of The Moon, have been given a visual revamp.
Hotpoint leads the way for white goods brands in the UK, but many household name brands are still struggling to adapt to mobile-first engagement with customers, according to new research.
Zopa has launched its first campaign since its digital bank last summer and focuses on our approach to putting customers first to create simple and fair banking products with a difference.
Just Eat has the UK’s favourite sonic logo, followed by AO.com, GoCompare, Moonpig and Pearl & Dean, according to new research.
Covent Garden’s world-famous Royal Opera House (ROH) has unveiled a bold and diverse TV campaign in partnership with Sky Media.
To herald theatre’s return, The Society of London Theatre (SOLT) has launched an industry-wide Outdoor advertising campaign celebrating theatres reopening with Global, the Media and Entertainment group.
The Responsible Brands in Europe study from RTL AdConnect (the international advertising house of RTL Group), charting consumer behaviour across four European countries, shows most people expect the media and brands to inform and advise them on sustainability and the climate crisis.
This video-first feature is for creators who want to tell their stories using video, music and creative editing tools. It’s similar to the TikTok short video formats, letting influencers record and edit creative videos – with up to 20 pages of content. Tools include voice-over recording, background music, transitions and other interactive elements. The tools make agency-quality content more readily achievable and will particularly help small brands.
Following the acquisition of the Marie Claire UK and other women’s lifestyle brands from TI Media in April 2020, Future plc has now acquired Marie Claire US.
The Ozone Project – the UK’s leading digital advertising platform built for brands, by publishers – has announced City AM as the latest publisher to join its alliance.
Actor Brian Blessed is talking part in a new campaign created by the British Society for Heart Failure (BSH), the professional association of heart failure specialists in the UK.