Mar 10, 2021 | Content marketing, Online video
The National Football League (NFL) is close to signing a new rights deal that could see Amazon ‘carry many games’ exclusively on its Prime Video streaming service, according to The Wall Street Journal (WSJ).
Mar 10, 2021 | Content marketing
Shutterstock has launched “All The Best Artists,” its first artist-focused brand campaign that seeks to highlight the diverse talent within its global community of 1.6 million creators.
Mar 4, 2021 | Content marketing, Online advertising, Skills
The vast majority (75%) of senior marketing decision makers feel restricted in their creative endeavours by boardroom executives.
Mar 4, 2021 | Content marketing, Online advertising, Online video
Over half of Brits (55%) would choose streaming services versus broadcast linear TV (45%) if they could keep only one, according to new research.
Mar 4, 2021 | Content marketing, Online video
Renault and Publicis Conseil has produced two different global campaigns to promote its ZOE electric car.
Mar 2, 2021 | Content marketing, Online advertising, Social, Twitter marketing
Twitter is planning to launch a new “super follow” feature which will let account holders charge for exclusive additional content.
Mar 2, 2021 | AR, Artificial intelligence, Content marketing, Marketing transformation
Genealogy service MyHeritage has launched a Deep Nostalgia” feature to bring the past to life, make it appear as though individuals in old photos are looking around, blinking, and even smiling.
Feb 24, 2021 | Content marketing, FMCG digital marketing
Washing brand Vanish has launched Rewear Edit, a fashion shoot created entirely from clothing waste. Featuring recycled looks curated by renowned stylist Miranda Almond, against a backdrop of 3.5 tonnes of clothing waste – the same amount discarded every five minutes in the UK.
Feb 23, 2021 | Australia and New Zealand, Content marketing, Regulation
Facebook is to restore news to Australian pages on its platform after the government agreed to change its landmark media bargaining code that would force the social network and Google to pay for displaying news content.
Feb 23, 2021 | Content marketing, Latin America, Online video
Spotify is launching in 85 new markets, including areas in Africa, Asia, Europe, Latin America and the Caribbean, reaching a further billion people.
Feb 22, 2021 | Content marketing, Social
Joshua Schachter, founder of the phenomenon, Delicious, speaks to Aaron Dinin about how he came up both social bookmarking and hashtags mainly by accident, and how he managed to sell his company to Yahoo! after just eight months in the business.
Feb 19, 2021 | Content marketing, Marketing transformation
Since the 90s, mobile technology has transformed the way we live and also the way we work. Computer Futures we have taken a nostalgic walk down memory lane, merging today’s well-known apps with available technology 30 years ago.
Feb 19, 2021 | Content marketing, UK
In 2020, the FTSE Media sector set a new annual record for the number of profit warnings issued in a year with 81% attributed to COVID-19, according to data from the latest EY Profit Warnings Report.
Feb 19, 2021 | Content marketing, Online advertising
Stereotypes in media and advertising are contributing to the severe mental health issues facing younger men: nearly two-thirds (64%) of UK males aged 18-34 think negative male representation in advertising does real psychological damage, according to new research.
Feb 18, 2021 | Australia and New Zealand, Content marketing, Regulation
Facebook has blocked Australian media organisations and users from sharing news content on the platform, following a row between tech firms and the Australian government over licensing payments.
Feb 18, 2021 | Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, Online video
Green & Black has launched a new campaign showcasing its organic ingredients with an advert featuring rugged, untamed nature.
Feb 18, 2021 | Content marketing
Left-leaning news sources were considerably more popular than right-leaning outlets in US ‘swing states’ in the run up to the 2020 presidential election, new data can reveal.
Feb 16, 2021 | Content marketing, FMCG digital marketing, Healthcare, Online advertising
Berocca has become the first FMCG brand globally to adopt ‘actionable audio ads’ letting Alexa radio listeners interact directly with the ad using a simple voice command.
Feb 16, 2021 | Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Online advertising, Social, Twitter marketing, UK, Viral and buyrals
Weetabix Food Company has reported a surge in sales of its cereal, after it tweeted a controversial pairing with Heinz Beanz as part of a Sainsbury’s promotion.
Feb 16, 2021 | Content marketing
giffgaff, the mobile network run by you, and Global, the Media and Entertainment group, are on a mission to create Britain’s least lonely hour on Thursday 18th February between 6 and 7pm.