Feb 22, 2013 | Content marketing, E-commerce and E-retailing, Online video
For the first time, clicks on YouTube videos will count towards US singles chart, as the music industry acknowledges the growing influence of online videos in clinching success- such as Gangnam Style and the Harlem Shake. The iconic US Billboard chart has said that...
Feb 21, 2013 | Content marketing, Online video, Search engine marketing
Google has unveiled further details of its upcoming augmented reality eyewear, dubbed ‘Google Glass’, along with a competition allowing the public to test the device for the first time. The firm has uploaded a new YouTube video showing the specs in action, with an...
Feb 20, 2013 | Content marketing, Online advertising
Hotmail users will soon be forced to switch over to Outlook.com, as Microsoft looks to regain lost ground to Google’s Gmail with the largest ever ad camapign for an email service. Microsoft has set aside $90m for a US campaign promoting Outlook.com as it exits its...
Feb 20, 2013 | Content marketing
Reader’s Digest has filed for bankruptcy as the 91 year old publisher struggles to compete with online media. RDA Holding Company, which owns the iconic magazine, launched the action in a New York court on Sunday as it seeks to cut its debt burden of $465m...
Feb 14, 2013 | Content marketing
Web connected cars will soon become commonplace, with all new automobiles being built with features that will in some way connected to the internet, according to a new report from the BBC. Watch the video report from the BBC below: With smartphones becoming ever...
Feb 12, 2013 | Content marketing, E-commerce and E-retailing
Amazon has been granted with a patent to re-sell digital content, in a move that could pose a problem for media owners. The Amazon patent, which was filed in 2009 but granted last month, covers “digital objects including e-books, audio, video, computer applications...
Feb 7, 2013 | Content marketing
US cable giant Liberty Global has bought Virgin Media for $23.3bn, creating the largest broadband company in the world on terms of customer and country reach. The move will give Virgin Media a massive boost in its battle with BskyB, and puts new owner US billionaire...
Feb 7, 2013 | Content marketing, Online advertising, Search engine marketing, Social media
As technoliogy develops apace, Experian has listed the 5 biggest trends in digital marketing for 2013, including the rise of search engines as portals, social metrics, and updating emails from within the recipients’ inbox. Experian’s new Digital Trends...
Feb 5, 2013 | Content marketing
This chart shows the unique visitors for online newspapers for October 2012. During the measured period over 644 million people worldwide visitied an online newspaper. This figure accounts for more than 42% of the worldwide internet population. The Mail Online...
Feb 1, 2013 | Content marketing, Online video
For the first time, non-Sky subscribers will be able to watch live Premier League football content via its internet TV service and mobile app Now TV. The move means viewers can watch Sky Sports content on a pay-per-view basis from this spring, paying £9.99 for...
Jan 31, 2013 | Content marketing, Online video
YouTube is set to offer premium channels later this year, as Google looks to take on the likes on Hulu and Netflix in the paid video content sector, according to a news report. According to a report in Advertising Age, YouTube has asked several of its contributors to...
Jan 28, 2013 | Content marketing
From televisions and smartphones to tablets and game consoles, Americans are consuming content on every device under the sun— the latest versions of which will be on display this week at the 2013 International Consumer Electronics Show in Las Vegas. View larger image...
Jan 24, 2013 | Content marketing
After The Social Network turned Facebook’s story into a film, a raft of new movies depicting the exploits of some of digitals biggest names are set to hit the big screen this year. Apple, Wikileaks and The Pirate Bay are all the subject of new films coming out in...
Jan 21, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Latin America, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing
During 2012, there were 2.4 billion web users and 1.3bn smartphones, recording 2.7bn Facebook likes and 175m tweets per day, according to new data. The findings, from website monitoring firm Pingdom, come as part of a new report looking back at internet usage 2012....
Jan 21, 2013 | Content marketing, E-commerce and E-retailing, Mobile
Amazon has updated its MP3 download app to work on iPhone and iPod Touch devices, letting Apple users buy music from Amazon’s digital store for the first time. Steve Boom, vice president of Amazon Music, says that since the launch of the Cloud Player app for the...
Jan 15, 2013 | Content marketing, Online video
Broadcaster ITV has launched a major rebrand, including a ‘colour-shifting’ new logo and new identities for all five of its channels, including ITV1 changing to just ‘ITV’. The new global identity is part of ITV’s ‘Transformation Plan’ and the...
Jan 14, 2013 | Content marketing, Marketing through gaming, Social media
With the Consumer Electronics Show (CES) wrapping up for another year, attendees, consumers and experts are sharing their thoughts on technologies unveiled across social media. New research indicates cars and gaming stole the limelight this year, generating the most...
Jan 14, 2013 | Content marketing, E-commerce and E-retailing
Amazon is offering customers that purchase CDs a free digital version saved to its cloud storage service. The AutoRip feature allows customers to receive digital copies of new purchases for more than 50,000 albums. The program also offers AutoRip copies of CDs...
Jan 11, 2013 | Content marketing, Online advertising
Self-driving cars, app-controlled thermostats and fridges that order food are some real examples of ‘The Internet of Things- a world of interconnected devices beyond computers and smartphones that could change the way we live dramatically. In a recent article, Olaf...
Jan 10, 2013 | Content marketing, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Viral and buyrals
Dutch beer giant Heineken went social with this campaign, challenging two men to meet someone from every country in the world in one city, Amsterdam- all with a little help from Facebook volunteers of course. See why its is our video viral of the week below… What if...
