Liverpool FC captain and England vice-captain Jordan Henderson has today announced a move to a new team this January – #TeamZero, an initiative from Budweiser to encourage consumers to make smart drinking choices.
Brands that are blindly loading increased spend into the influencer channel are at risk of causing more consumer alienation than loyalty according to former Made in Chelsea influencer Stevie Johnson.
Online dating platform Match has launched a new campaign, which aims to showcase a couple’s first moments, demonstrating that commitment is there right from the very start.
Football media platform OneFootball has acquired Dugout, the global digital media company, to form the world’s largest owned and operated digital football media business.
P&G has launched its Lead with Love Campaign, centred on its commitment to 2,021 Acts of Good next year.
Media platfrom Future plc has launched a first-party audience data platform that will let marketers to reach high-intent audience segments as the industry moves away from reliance on third-party cookies.
Pinterest is secretly the fastest growing platform in revenue, while ecommerce spending on Facebook grew 57% this year, according to new stats looking at the biggest social media marketing trends to expect in 2021.
Despite a challenging and turbulent year across industries, Coca-Cola UK’s joyous ‘Holidays Are Coming’ Christmas ad tops both the global and domestic leaderboards of favourite Christmas ads in 2020, generating the strongest emotional reaction in audiences.
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
In the face of the unexpected adversities of 2020, Brits have embraced a new found digital culture. To understand what the UK has been watching this year, YouTube has announced its end of year lists which reveal insights into the videos and creators that have captivated Brits’ attention in 2020.
Despite customer experience being the key battleground for brands, only 15% of consumers are happy with their online shopping experiences, according to new research.
LinkedIn has announced that it will begin testing advertisements within its ‘Stories’ format in the US.
Volkswagen has teamed up with computer graphics giant Unity to launch a new campaign based 3D design tech.
Online community Reddit has assembled its review of the year, rounding up the most popular topics and post of a tumultuous year.
Slow loading pages cause users the most stress, followed by pop-ups, broken pages and auto-playing music and videos, according to a new blood pressure level study.
From robotic ‘Trick or Treat’ doors to Groundhog Day remakes, 2020 was big year for video marketing as brands accelerated their move online. Advertisers tackled the Covid crisis with stories of unity, courage and reassurance. To round off the year, our team has assembled 20 standout video ads from around the world for your viewing pleasure…
YouTube has announced its Christmas Ads leaderboard, with a few surprises within the top 10.
YouTube UK has launched ‘The Rise’, a first-of-its kind launch and celebration of the voices who are keeping Britain on the cutting edge of culture and creativity around the world.
Connected TV, programmatic ads and supply path optimisation are among the key trends for next year, according to new research.
Politicians and civil servants make up 40% of the top 10 tech influencers in the UK, showing the importance of health tech in managing the pandemic’s impacts, according to new research.