UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
The coronavirus pandemic changed commercial life. Whole industries stopped, many countries went into lockdown, business plans were torn up, and marketing communications had to be written from scratch. We look back at how companies – large and small – stepped-up or adapted in different ways.
Shoppers have revealed the formula for the perfect 2020 Christmas advert – and there isn’t a fir tree or snowy scene in sight, according to a new survey.
YouTube has launched a new ad format for British advertisers and brands called YouTube Select, letting brands choose from ready-made ‘lineups’ that represent the best of the platform’s diverse creators, publishers and cultural content.
The coronavirus pandemic continues to inflict pain on media pricing across the world. While media deflation has eased since Q2, prices are forecast to remain deflationary at -0.9% globally, driven by a downturn in traditional media, according to new data.
Reddit has expanded into the UK with a new office in London, as the popular online forum looks to build its local community and grow its local ad partnerships, with Samsung, Netflix, PlayStation and Pringles already signed up.
Marketers are approaching peak season activities with caution this year amid the ongoing pandemic, with only 45% expect to outdo last year’s results vs 90% last year, according to new research.
Nescafé and Publicis Worldwide are launching a new campaign for Nescafé Gold brand.
Facebook, YouTube and Twitter have struck a deal with advertising giants over harmful content, as the tech giants attempt to restore relations hammered by this year’s advertising boycott of social media sites.
Average daily online content consumption has soared in the wake of COVID-19, doubling in 2020 from 3 hours 17mins, to 6 hours 59 mins, according to new research.
Burger King’s Moldy Whopper and the adaptable typeface Universal Sans were among the top winners at this year’s D&AD awards.
TikTok has started directly paying its creators in the UK for the first time, as influencer marketing grows in popularity.
Uncertainty is crippling parts of the UK digital sector, with 1 in 5 agencies having experienced a “catastrophic collapse in work”, and almost 50% of their clients expecting to announce redundancies, according to a new study.
Sonos has won the Grand Prix at the World Media Awards for its multi platform ‘Brilliant Sound campaign, beating competition from Electronic Arts, Levi’s, Samsung and Volkswagen.
Budweiser has struck a long-term partnership with global football star Lionel Messi with a new campaign to inspire fans.
Vodafone used its super-fast 5G to make two pianos play a duet in real-time in different locations.
Zoom has struck a deal with the United States Tennis Association to deliver virtual experiences during the US Open Tennis Championships.
Coca-Cola Great Britain has launched a new content marketing campaign for the start of the Premier league with bespoke ‘mockumentary’ starring comedian Mo Gilligan.
Popular videoconferencing app Zoom has seen its revenues skyrocket as second quarter profits more than doubled due to the coronavirus crisis.
One of the biggest influencers in the world of beauty NikkieTutorials has collaborated with online beauty destination Beauty Bay to launch a new makeup palette, which is being backed by a multi-channel digital marketing campaign.