Google has expanded its Ad Manager tool for programmatic audio placements, along with new analytics abilities.
Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media.
Coca Cola has launched its first major ad post lockdown with a manifesto poem written by George “The Poet” Mpang.
Instagram is launching its TikTok rival Reels, adding the ability to create and discover short videos to the main Instagram app.
Despite global lockdowns lifting, COVID-19 has increased the pace of digital transformation exponentially, and consumers have shown a substantial step-change in a more permanent adoption of technology into their everyday lives, according to new research.
Formula 1 and YouTube have struck a new partnership to livestream the Eifel Grand Prix in Germany as a social media exclusive.
How do you create a new sports commercial when there’s no new footage to show? Nike’s latest post-covid ad welcomes back the NBA season with some astonishingly edited archived clips, that perfectly sync up athletes via split screen.
Tech titans vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly
Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.
The lockdown has sparked a shift in social media use, has people revert back to chat over sharing news and memes, according to new global research.
The Bridge, News UK’s commercial division, has launched The Times Social Studio, following in the footsteps of The Sun Social Studio launched last year.
Automotive marketplace Auto Trader has implemented Looker, part of Google Cloud, as part of its wider digital transformation initiative.
A blockbuster antitrust hearing featuring CEOs from four of the biggest tech companies in the world has been postponed.
Omnichannel sell-side advertising platform Magnite has announced the company’s leadership team for EMEA, following the merger of Rubicon Project and Telaria earlier this year.
Sky Media, the advertising sales arm of Sky, has struck a partnership with TVSquared to launch a market-leading direct web attribution tool across linear, on-demand and addressable TV advertising campaigns.
The Trade Desk has struck a partnership with UK broadcaster Channel 4, offering advertisers the ability to target 23 million viewers at scale, across its live and on-demand services, with P&G the first advertiser to trial the new technology.
Amazon Web Services (AWS) has announced the release of Amazon Interactive Video Service (Amazon IVS), enabling customers to tap into the same technology as Twitch to add live and interactive video in their mobile and web applications in minutes.
The majority of people in the largest European markets are choosing connected TVs as their primary way of watching television, with many more likely to choose ad-funded platforms over paid subscriptions, according to new research.
Formula 1 and Zoom have launched the first ever virtual Paddock Club experience, ahead of the Budapest Grand Prix.
Ad exchange Index Exchange has partnered with video platform JW Player to deliver video supply to its demand marketplace.
Adtech firm GumGum has partnered with IRIS.TV, a global video intelligence platform to combine its image analysis and ad targeting tools for marketers.