Winter Olympics 2018: Live streaming and ad spend set to soar

According to an analysis conducted by Kantar Media, national TV ad spending in the 2014 Winter Olympics reached a record of $977 million, easily beating the previous high of $831 million set in 2006, while the 539 total hours aired by NBCU across its broadcast and cable networks also set a record and represented an increase of nearly 25 percent from 2010.

Sports streaming firm fuboTV in programmatic push

Video ad serving platform SpotX has struck a strategic partnership with fuboTV, a sports-first streaming TV service. Fubo’s line-up of channels includes more than 30,000 live sporting events per year, from the NFL playoffs, and the 2018 Winter Olympics to the FIFA...