Apr 13, 2017 | Online advertising, Online video, Social media, Viral and buyrals
Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home. Each category will recognise the top ten superstars from each of those categories. Key findings from the...
Apr 11, 2017 | Marketing through gaming, Online advertising, Online video, Social media
For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out. The promise of immersive storytelling with 360 video has led...
Apr 10, 2017 | Marketing through gaming, Online video
UK-based streaming service TVPlayer is now available to download on Xbox One and Xbox One S games consoles. Xbox users now have access to 100+ TV channels, on demand and live – with no contract and on any device within the TVPlayer app. The TVPlayer Plus service...
Apr 7, 2017 | Online advertising, Online video, Regulation
YouTube has stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos. The move came with YouTube striving to derail an ad boycott started by companies worried their brands might...
Apr 7, 2017 | Online video
YouTube star Calfreezy has launched a new all-star football team called Rebel FC, with former England defender Rio Ferdinand on board as manager. After just one day the team’s YouTube channel has generated 10,000+ subscribers Rebel FC aims to disrupt the existing...
Apr 7, 2017 | Online advertising, Online video
A survey of 350 small business owners and managers shows optimistic revenue expectations, growing digital marketing budgets, and trends in social media, SEO, video, augmented reality, virtual reality, and more. Amid a widely reported sense of optimism, 59% of small...
Apr 5, 2017 | Online video
Spotify is to restrict some albums to paying subscribers for first time, as the music streaming service looks to be moving away from its traditional ad-funded content business model. New albums from some Universal Music artists will be available only to premium...
Apr 5, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the “Black Lives Matter” movement. The new advert sees the reality TV...
Apr 3, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Viral and buyrals
In 2017, it’s getting harder to discern real news stories from fake ones- which made last weekend’s April 1st pranks even harder to spot than usual. To help you out, we’ve put together some of the best hoaxes from this year’s pranksters for your viewing pleasure…
Mar 31, 2017 | Online video
Video viewability showed significant improvement last year so far, increasing from 40% to 58.2%, while the completion rate in view also rose, according to new research. The latest Integral Ad Science Media Quality Report highlights brand safety, ad fraud, and...
Mar 31, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Burger King France has launched its first toothpaste- with active whopper extraxts’. Is it an early April Fool’s Day prank? Judge for yourself below… Burger King and agency Buzzman teamed up with experts to reproduce the iconic flavor of the Whopper...
Mar 22, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
A study by Realeyes and Mars has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy. The study involved 149 ads across 35 brands and 22,334 people in six countries. Realeyes measured how...
Mar 21, 2017 | Content marketing, CPG, E-commerce and E-retailing, Mobile, Online advertising, Online video
Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted. In an interview, Rorsted explained the sportswear company is...
Mar 17, 2017 | Online video
ASUS is sponsoring a 35-episode life-swapping reality TV series as the electronics giant looks to boost its digital content marketing. The YouTube-based TV series that features popular British beauty and fashion blogger, Patricia Bright, with a cast of other top...
Mar 16, 2017 | E-commerce and E-retailing, Mobile, Online advertising, Online video, Social media, Viral and buyrals
Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story. The sitcom tells the story of the Baker family who appear to be the picture of suburban utopia, yet beneath the airs and graces the family...
Mar 15, 2017 | Content marketing, Online advertising, Online video
TV accounted for 93.8% of video ads viewed in the UK in 2016, representing 18 minutes and 53 seconds a day watching commercials, according to new research. The study new figures from Thinkbox, also indicates that this number is much lower for younger adults aged...
Mar 15, 2017 | Content marketing, Online advertising, Online video, Viral and buyrals
Adobe has unveiled a new campaign – The Hovering Art Director – which takes a comical look at the relationship between art directors, designers and marketers, and the various factors that have to be taken into account when building a standout marketing campaign....
Mar 15, 2017 | Online advertising, Online video, Social media, Viral and buyrals
The Super Bowl is one of the biggest ad nights of the year. One month on from the sporting spectacular, how well did the big budget ads amplify their message on social media. New stats from YouGov reveals some surprising results. Avocados From Mexico is the only Super...
Mar 10, 2017 | Online video, USA
More US households now have the Netflix streaming service than a digital video recorder, according to a recent study. The study, from Leichtman Research, indicates that 54% of U.S. adults said they have Netflix in their household, while 53% have a DVR. The findings...
Mar 9, 2017 | Mobile, Online advertising, Online video, UK
The amount spent on mobile ads in the UK is forecast to reach nearly £7bn this year, accounting for 36.6% of the UK’s media ad investment by the close of the year, according to new research. The data, from eMarketer’s latest UK ad spending forecast, indicate that...
