May 12, 2016 | Online video
After months of speculation, Amazon has finally revealed the name of the motoring show from Jeremy Clarkson, James May and Richard Hammond. pic.twitter.com/pphwLmqKFt— The Grand Tour (@thegrandtour) May 11, 2016 The former BBC Top Gear trio signed for Amazon...
May 10, 2016 | Online video
Spotify is taking on Apple’s iTunes with a major new push into video, with 12 new series dedicated to pop culture. The new original content from Swedish media streaming firm will consist of episodes up to 15 minutes long. Each episode will be available to...
May 10, 2016 | Online advertising, Online video, Social media
Periscope has launched a new feature which lets users keep their streamed video for more than 24 hours. Working on supporting broadcasts beyond 24h! Starting now, you can use our public beta by using #save in your title! https://t.co/LsjqsSib7v— Periscope TV...
May 9, 2016 | CPG, Online advertising, Online video, Viral and buyrals
Forget smart cars – how about smart cats? This new talking feline translation collar from Mars Petcare is real (and not a belated April Fool’s joke). See why it’s our video viral of thw week below… The Catterbox collar was developed by...
May 6, 2016 | Online advertising, Online video
For the first time ever, Mars Petcare is bringing together its portfolio of wet dog food brands (Ceasar, Pedigree, Nutro and IAMS to grow the wet food category with a ‘Mix Mania’ camapign. See why it’s out video viral of the week below…. The...
May 6, 2016 | Online advertising, Online video
Yospace has partnered with video inventory management platform SpotX to enable personally targeted adverts when live TV is viewed online. The partnership opens up ad spots in live TV ad breaks that were previously impossible to monetise when viewed online. Replacement...
May 5, 2016 | Mobile, Online advertising, Online video, Social media
Instagram has launched video carousel ads, with Airbnb, Taco Bell and Macy’s among the first brands to sign up to the new interactive format. The new video carousel ads let advertisers display three to five videos or images at a time that users can toggle from...
May 5, 2016 | Online video
Channel 4 is to giveaway £1 million of its commercial airtime to encourage brands and agencies to feature disability and disabled talent in their advertising campaigns. Launched as part of the broadcaster’s Year of Disability, the Superhumans Wanted prize will...
Apr 27, 2016 | Mobile, Online advertising, Online video
YouTube has launched “Bumper Ads”, a lightweight, 6 second, non-skippable in-stream ad unit bought via AdWords and designed to drive awareness and reach. The new format will complement YouTube’s flagship product, TrueView ads, to help brands reinforce the message or...
Apr 26, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Unilever brand Knorr has created an interactive digital tool that lets users figure out their flavour preferences, and used it to match up strangers on a first date to see if a shared passion for certain tastes would create chemistry. See why it’s our video...
Apr 26, 2016 | CPG, Online video, Viral and buyrals
Alessandra Ferri was the youngest ever principal dancer at The Royal Ballet. Thirty three years later, she is now dancing with her younger self thanks to hologram technology in a new ad for No.7. The ad, created by Musion Events, a brings one of the world’s most...
Apr 26, 2016 | Online video
Karaoke technology firm Sunfly is marking its 25th Anniversary with the launch of streaming service which will allow every household in the UK to access its karaoke library through their tablets, laptops, smart phones and TVs. Sunfly is pitching the app as a ‘seismic...
Apr 25, 2016 | CPG, Online advertising, Online video
Italian football team AC Milan has come under criticism for perfoming a spoof ‘Haka’ dance before a match to promote a Nivea cream, with many branding the act ‘disrespectful’. The club’s players appeared to take to the field before...
Apr 21, 2016 | Online advertising, Online video, Viral and buyrals
More than three-quarters (77%) of campaigns on YouTube have “a higher return on investment than TV”, according to new research. The Google-owned video site carried out a “meta-analysis” of 56 case studies across eight countries that “shows how...
Apr 20, 2016 | Facebook marketing, Online advertising, Online video, Social media
Facebook and Instagram are set to launch interactive video ads, letting brands include more clickable features within their videos. The rollover-style ads let viewers move their mouse over a video promo to access more information about a brand. Users will get a...
Apr 20, 2016 | Marketing through gaming, Online video, Social media
This week, Facebook took its users to the land of Westeros, with an interactive version of Game of Thrones opening-sequence map. The video let viewers peek in every direction at the familiar 3D mechanical map that depicts the mythical world. Facebook CEO Mark...
Apr 20, 2016 | Online video, Social media
YouTube has launched live 360-degree clips designed for VR headsets, with the Coachella festival being the first brand to make use of the feature. The new tool lets film makers livestream 360-degree clips and is designed to be viewed using virtual reality headsets. A...
Apr 20, 2016 | Online video, Social media, Viral and buyrals
Nestle is using Shazam’s visual recognition tools to support the launch of its first connected machine Prodigio. Under the new scheme, Nespresso global print ads, brochures, store displays and other media will be Shazam enabled. By using the camera of their Shazam app...
Apr 15, 2016 | Online advertising, Online video, Viral and buyrals
Adobe has launched a new video ad aimed at marketers and brands, which plays on the high profile ad blocking industry debate. See why it’s our video viral of the week below… Featuring two friends on a hiking trip that takes an unexpected turn, the pair find themselves...
Apr 11, 2016 | Content marketing, Online video
Whether public service or paid-for, the UK’s TV channels are most likely to be recommended by viewers- but Netflix is on the rise, according to new research. The study, from Ampere Analysis suggests that the UK’s free and pay TV channels enjoyed the highest Net...
