Feb 24, 2015 | Mobile, Online video, USA
Of the US Millennials who watch Netflix, nearly half of them do at least some of their video viewing from a smartphone or tablet, according to new research. The study, from comScore, found that in comparison, 36 percent of Netflix viewers who are 35-54 years old...
Feb 23, 2015 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
Domino’s Pizza has launched an spoof app that ‘translates’ the rumblings inside users tummies, running a 60s science show parody video demonstrating how the system works. See why its our video viral of the week below… The app, which uses what Domino’s is calling...
Feb 20, 2015 | Online video
In a high-profile test of the paid content versus ad-funded business models, Google is preparing a YouTube subscription service that lets people pay to watch videos without adverts. YouTube’s head of content and business operations, Robert Kyncl, says that a...
Feb 13, 2015 | Online video, Search engine marketing
Volkswagen Commercial Vehicles is launching the latest instalment of Working with you – its customer-centric brand promise. Created by adam&eveDDB, the multi-channel execution kicks off on 12th February with YouTube, search and online activity. Television...
Feb 12, 2015 | Online advertising, Online video, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. More than cars and cleavage? How the LADBible got more Facebook fans than BuzzFeed The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying...
Feb 11, 2015 | Online advertising, Online video
Skoda is using eye-tracking technology to determine which car the viewer is most attracted to during a short film. The interactive online experience called ‘Fight for Attention’ was created by agency 18 Feet & Rising for Skoda’s new third-generation Fabia car....
Feb 11, 2015 | Online video, Regulation
Netflix has launched in Cuba, one of the first US firms to launch in the country after the recent loosening of U.S. trade restrictions. Just 5% of Cubans have unfiltered access to the Internet, according to Freedom House, a watchdog group. However, Netflix said that...
Feb 10, 2015 | Online video
TV is moving away from being a shared experience in front of one screen, as the UK becomes a nation of couch, bed and even bathroom potatoes, according to new research looking into video viewing around the home. The research, from Videology, also found that almost...
Feb 10, 2015 | Online advertising, Online video, Viral and buyrals
Luis Suarez is a controversial footballer- so how do you sell a sports brand on his image? This new Adidas’ takes a bold move to embrace the ‘haters’- which appears to have paid off. See why it’s our video viral of the week below… Featuring Gareth Bale, Luis...
Feb 6, 2015 | Content marketing, Online video, Viral and buyrals
Children and teenagers are now more likely to know YouTube vloggers than film stars, but a new survey suggests their influence on spending habits isn’t as influential as brands and traditional media companies think. The new study from GlobalWebIndex is based on its...
Feb 5, 2015 | Online video, USA
Advertising accounted for 28% of Super Bowl viewing this year, as competition and pricing for a Tv commercial at the high profile sports event gets more intense. Americans for Responsible Advertising (AFRA) recorded and analyzed NBC’s telecast of the National...
Feb 4, 2015 | Online video
Online video viewability in the UK rose 9% to 39% from the previous quarter, as more consumers watch online ads on mobiles and PCs, according to new research. The study, from Integral Ad Science, found this increase this impacted positively on completion rates while...
Feb 3, 2015 | Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
At last Sunday’s Super Bowl, NBC charged an eye-watering $4.5m for a 30-second TV spot- so brands have to use their time very wisely and adopt digital channels to amplify their message. We look back at the eight best (and one of the worst) Super Bowl ads of...
Feb 3, 2015 | Online video, Twitter marketing
Twitter has launched a child-friendly version of its video sharing app, Vine, letting them watch pre- approved videos through a new interface. Vine Kids has launched initially for Apple’s iPhone, and will offer a feed of “hand-selected” six-second looping videos from...
Feb 3, 2015 | Marketing through gaming, Online advertising, Online video
Popular YouTube content creator PewDiePie has criticised Nintendo for its plan to take a cut of advertising revenue from “let’s play” videos featuring its games. Under the new ‘Creators Program’, Nintendo will shares revenue with the YouTubers. The...
Jan 28, 2015 | Facebook marketing, Online video, Social media
Facebook now drives nearly 25% of the web’s traffic, with YouTube losing out the most, according to new research. The new report from social management firm Shareaholic found that Facebook’s total share of visits to its network was 24.64% in December. Second-place...
Jan 26, 2015 | Online advertising, Online video, Social media
Tumblr has launched a new initiative that pairs artists with brands, as the Yahoo-owned blogging platform looks to further monetise its 420 million monthly unique visitors. The new ‘Creatrs Network’ will operate as a creative agency that connects content curators with...
Jan 23, 2015 | Online advertising, Online video
BrightRoll has added a new custom dashboard for giving advertisers a “health scorecard” aimed at programmatic video campaigns, as the Yahoo-owned platform looks boost relevance for brands. Available via the company’s programmatic buying console, BrightRoll insights...
Jan 16, 2015 | Facebook marketing, Online video, Regulation
Facebook is now restricting extreme and violent content in feeds by posting warnings and preventing minors from seeing certain videos. The social network has never permitted material that may “glorify violence,” but generally allowed news and documentary...
Jan 15, 2015 | Content marketing, Online advertising, Online video
In January, Millward Brown digital and media experts from around the globe will once again offer their predictions for the coming year, forecasting the most meaningful trends and providing recommendations to help brands make sense of the changing landscape for 2015...
