Agency Starcom has launched of a new campaign for KP Snacks’ McCoy’s Muchos tortilla snacks featuring commentary from the well-known presenter and comedian Alex Brooker who is doing the voice over for the creative.
UK ad spend has fallen sharply for the third quarter in a row as marketers grapple with Covid-19 restrictions, Brexit and economic uncertainty, according to new data.
Shutterstock has launched a premium, full-service editorial video offering that is now available for license, with partners including Critical Past, Celebrity Footage and Viral Hog
Half of UK consumers plan to do all or most of Xmas shopping online this year and only a third think this year’s festive ads should reference Covid-19, according to new research.
UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
The coronavirus pandemic changed commercial life. Whole industries stopped, many countries went into lockdown, business plans were torn up, and marketing communications had to be written from scratch. We look back at how companies – large and small – stepped-up or adapted in different ways.
Shoppers have revealed the formula for the perfect 2020 Christmas advert – and there isn’t a fir tree or snowy scene in sight, according to a new survey.
YouTube has launched a new ad format for British advertisers and brands called YouTube Select, letting brands choose from ready-made ‘lineups’ that represent the best of the platform’s diverse creators, publishers and cultural content.
The coronavirus pandemic continues to inflict pain on media pricing across the world. While media deflation has eased since Q2, prices are forecast to remain deflationary at -0.9% globally, driven by a downturn in traditional media, according to new data.
Reddit has expanded into the UK with a new office in London, as the popular online forum looks to build its local community and grow its local ad partnerships, with Samsung, Netflix, PlayStation and Pringles already signed up.
Marketers are approaching peak season activities with caution this year amid the ongoing pandemic, with only 45% expect to outdo last year’s results vs 90% last year, according to new research.
Nescafé and Publicis Worldwide are launching a new campaign for Nescafé Gold brand.
Facebook, YouTube and Twitter have struck a deal with advertising giants over harmful content, as the tech giants attempt to restore relations hammered by this year’s advertising boycott of social media sites.
Global online content consumption doubled in a year to an average of 7hrs. The shift online means brands need to turbo-charge their content marketing skills. Fake news is driving brand risk, while connected TVs and TikTok are surging.
Burger King’s Moldy Whopper and the adaptable typeface Universal Sans were among the top winners at this year’s D&AD awards.
TikTok has started directly paying its creators in the UK for the first time, as influencer marketing grows in popularity.
Uncertainty is crippling parts of the UK digital sector, with 1 in 5 agencies having experienced a “catastrophic collapse in work”, and almost 50% of their clients expecting to announce redundancies, according to a new study.
Sonos has won the Grand Prix at the World Media Awards for its multi platform ‘Brilliant Sound campaign, beating competition from Electronic Arts, Levi’s, Samsung and Volkswagen.
Budweiser has struck a long-term partnership with global football star Lionel Messi with a new campaign to inspire fans.
Vodafone used its super-fast 5G to make two pianos play a duet in real-time in different locations.