Feb 5, 2014 | Online video, Regulation, Social media
YouTube has begun to audit the number of views a video has received, in a bid to tackle the growing trend for fake views inflating the popularity of videos. Last year, Channel 4 ran a documentary ‘Celebs, Brands and Fake Fans’ , which examined the growing trend for...
Feb 3, 2014 | Content marketing, Online video
Sky is putting free episodes from some on its TV shows on YouTube, in an effort to entice viewers to its pay-TV services. The broadcaster has struck a deal with YouTube to launch a channel, Sky First Episodes, that will allow viewers to watch the first episodes of...
Feb 3, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
After much hype last year, ‘the ‘Internet of Things’ is becoming big business, with Google buying smart thermostat maker Nest while expanding its ‘Android for cars scheme’. As more everyday devices become linked to the web, the fact that a ‘smart fridge’ was hacked...
Jan 31, 2014 | Online video
blinkbox, the movie and TV streaming service from Tesco, is building on the success of last year’s Try TV on Us offer by signing a major multi-studio content deal for its return. The service, which offers the latest release movies and TV without the need for a...
Jan 30, 2014 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media
Here are the top digital marketing data and statistics that caught our eye. Internet ad spend up 32% globally- TV up just 4% Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013, while TV rose...
Jan 30, 2014 | E-commerce and E-retailing, Online advertising, Online video, Viral and buyrals
H&M is letting fans buy David Beckham’s range of underwear directly from their TV in a new interactive commercial set to air during this Sunday’s Super Bowl in the US (2nd Feb 2014). The Swedish clothes retailer is offering viewers the chance to pick from...
Jan 28, 2014 | Online video, Regulation
Google is launching a new report that ranks internet service providers based on the quality of their YouTube video playback. Set to launch next week, the new Video Quality Report will first be available for Canadian users, but reports for other areas are expected to...
Jan 28, 2014 | Online video, Social media, Twitter marketing
Vine was one of the big social success stories of last year, as Twitter applied its short-form formula to video with rather addictive results. As the app celebrates one year anniversary, the video highlights the most popular Vines of the past year, compressed into 10...
Jan 24, 2014 | CPG, Online advertising, Online video, Viral and buyrals
Old Spice has become famous for pioneering viral video ads, and its latest campaign sees the return of Isaiah Mustafa in a series of prank ads that look set to get consumers sharing in droves. See why it’s our video viral of the week below… Old Spice has designed...
Jan 23, 2014 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. IPA Bellwether report: UK marketing ‘strongest in 13 years’ The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the...
Jan 22, 2014 | China, E-commerce and E-retailing, Facebook marketing, Latin America, Mobile, Online advertising, Online video, Russia, Social media
The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web...
Jan 22, 2014 | Mobile, Online video, UK
The online video and mobile audience in the UK continues to grow, with Google, Amazon and Facebook continuing to prove the most popular sites across all platforms, according to the latest data from comScore and UKOM. The comScore & UKOM UK Digital Market Overview...
Jan 22, 2014 | Online video, Viral and buyrals
Following on from the success of Carrie’s YouTube prank last year, the makers of 20th Century Fox’s latest horror movie ‘Devil’s Due’ have used a similar tactic to great effect- getting over 36m views in the process. See why it’s our video viral of the week below… How...
Jan 21, 2014 | Online advertising, Online video, Unilever - Research, tips and news for marketers
In a surprise move, Axe has ditched its playboy image with a serious message for this year’s Super Bowl commercial slot to push its new ‘Peace’ fragrance. See why it’s our video viral of the week below… Watch the extended ‘Call to Arms’ ad here: The brand, often known...
Jan 20, 2014 | Online video, USA
This chart shows the top 10 video brands in the US based on their average unique monthly visitors. YouTube comes out on top by a long way with almost 130 million unique views a month for 2013. Perform Group is a digital sports media site that started in 2007 and saw...
Jan 17, 2014 | Online advertising, Online video, Search engine marketing, Social media, UK
The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the larger economy fall and the internet spearheads growth. The Q4 2013 IPA Bellwether Report, marks the fifth quarter of consecutive growth...
Jan 17, 2014 | Online video
Netflix has received its first Oscar nomination for the documentary The Square, marking the video streaming site’s continued move towards mainstream adoption. Directed by Egyptian-American filmmaker Jehane Noujaim, the film follows the protests in Tahrir Square from...
Jan 16, 2014 | CPG, Online advertising, Online video
Sky has signed up more than 40 brands for the new Sky AdSmart targeted advertising service, as the broadcaster looks to transfer digital advertising’s real-time bidding techniques to the more traditional live TV format. Watch this presentation from agency...
Jan 16, 2014 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. The marketing technology landscape in one (huge) infographic If more proof were needed that digital marketing is getting more complicated, this infographic from the Chief Marketing...
Jan 15, 2014 | E-commerce and E-retailing, Online advertising, Online video, Search engine marketing, Social media, USA
As online consumers prepared for the holiday shopping season, most surfed to search, social, and shopping sites in November. The research, from Nielsen, found that during the month, Google was the most popular Web brand, attracting 161 million unique visitors to its...
