YouTube clamps down on comment trolls

Google is revamping the comment system on YouTube is a bid to clamp down on abusive and offensive remarks. At a breakout session at this week’s Google I/O conference, YouTube exec Dror Shimshowitz said the company is “working on some improvements to the...

Google boosts search ads with video version of AdWords

Google has launched a video version of its AdWords search system, aimed at small businesses that want to utilise the video medium but can’t afford TV commercial slots. Previously, connecting ads to videos in YouTube based on search terms has been restricted to...

TV networks increase stake in Hulu

Hulu’s media ownership partners are close to buying out one of their number. NBCUniversal, News Corp., The Walt Disney Company and members of the Hulu team are to purchase the stake owned by Providence Equity Partners at a price that values the company at $2 billion....

Infographic: The rise of the video ad in Europe

More than half of all video ads worldwide came from either the UK, Germany, Denmark, Sweden, Italy or Switzerland, according to this new infographic. The research, put together by display marketing firm Adform, features some interesting stats on which devices are...

Rich Media ads ‘boost website visits three-fold’

Rich media boosts site visits three times more than standard banners, with additional video creative boosting visits even more, according to new research. The study, from MediaMind, indicates that advertisers who want to increase website traffic and sales should look...

Top 5 performing ad formats

After reviewing 300,000 creatives served globally, ad serving firm MediaMInd has discovered that certain formats are performing far better in engaging more users and for longer. MediaMind reveals the top 5 performing online ad formats in a new study released today...

Lovefilm boss steps down to lead Mothercare

Baby retailer Mothercare has named Simon Calver, currently the head of Lovefilm, as its new CEO. Mothercare’s been on the hunt for a new chief exec since October, when Ben Gordon, who’d been in the post nine years, resigned after a profit warning led to share prices...

Just 38% of TiVo users now watching live TV- research

The consumption of recorded television and Internet-delivered programming is quickly surpassing live TV viewership, according to new research from TiVo. Nearly two-thirds of the viewing on web-connected TiVo units is now delayed television or on-demand video via...

Top 10 video sites of 2011: YouTube and Vevo top list in US

Nielsen has reviewed the top online video destinations visited during 2011, with YouTube getting more than three times more visits than its nearest rival Vevo. During 2011, 111.2 million U.S. people, on average, watched video content on YouTube from home and work...

Games consoles becoming ‘entertainment hubs’

US consumers are using their Xbox 360, PlayStation 3 and Wii devices to stream movies and TV shows in growing numbers, according to a new survey. The poll of 3000 people in the US, conducted by Nielsen, found that streaming video accounted for 14% of the average time...