Walmart teams with Microsoft for TikTok bid
Walmart has teamed up with Microsoft in their bid to buy TikTok, as the bidding war for the social video sharing app heats up in the US.
Budweiser launches ‘superior’ marketing campaign across the Republic of Ireland
Budweiser has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior smooth taste.
Digital publishing trends: 2.3% decline in digital publishers’ revenue
Digital publishing revenues fell less than expected to £117.1m in Q1 2020, a 2.3% decline against Q1 2019, according to the latest quarterly Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte.
Insurtech firm Digital Risks rebrands as Superscript
British business insurance challenger Digital Risks has rebranded to Superscript as it continues its ambitions to become a global leader in insurance for SMEs.
Tour de France launches ‘global stadium’ for virtual viewing
The Tour de France has launched a new technology platform in partnership with NTT and ASO. to let fans watch the race from their homes in a unique way and be part of a ‘global stadium’ experience.
eMusic and 7digital partner to launch virtual concert platform
Digital music firm eMusic has launched eMusicLive, a platform for the live music industry to stage virtual concerts.
Channel Mum Talent seeks new influencers as lockdown boosts viewers
Parenting influencer agency Channel Mum is looking for new influencers who have at least 10,000 followers across their channels, after appetite for content soared during lockdown.
ITV launches ad data partnership with Infosum
ITV has struck a partnership with identity infrastructure platform InfoSum, to make its 30 million ITV Hub subscribers available for targeted advertising, without the need to share any first-party data.
Marketing fail: Burger King under fire for ‘exploitative’ and ‘predatory’ Twitch stunt
Burger King has sparked criticism for running an ad campaign that hijacked a fan messaging bot on Twitch and turned it into a cheap ad platform to reach gamers.
WordPress criticises Apple over ‘forced in-app purchases’
WordPress is adding in-app purchases to its previously free iOS app after claiming Apple prevented it from making updates until the change was made.
New gaming ad format streams audio content during play
AudioMob has launched a ‘non-intrusive’ audio ad solution for mobile games that plays the advertiser message while the gamer is playing.
Connected TV viewing booms (but fraud follows)
The growing connected TV ecosystem is the most targeted environment for fraudsters, according to new research looking into the new sector that merges traditional TV with digital marketing.
TRBUK partners Football4Football site for sports science research project
The UK subsidiary (TRBUK) of global pharmaceutical and medical device company TRB Chemedica has teamed up with Football4Football to develop an online guide into tendon and joint treatment and rehabilitation options.
Production in a pandemic: Weetabix creates two ads during lockdown
Weetabix has launched two video ads rolled out on Facebook, Instagram and YouTube this summer, created during lockdown.
Has ad blocking peaked? Fewer people annoyed by ads
Fewer people are annoyed with the ads they are exposed to and that fewer people are using ad blockers, according to a new study.
Amazon launches text banner for Fire TV to help sight impaired users
Amazon has announced Text Banner for Fire TV, a new assistive technology designed for customers with a narrow field of vision, including eye conditions like macular degeneration, glaucoma, and retinitis pigmentosa.
Google launches travel planning tools to tackle pandemic
Google is rolling out new features that will help users to make informed travel choices amidst the Covid-19 restrictions, with data on local COVID-19 case counts and whether hotels offers free cancellations.
Innocent gets Blue with Duncan James and Lee Ryan in new ad
Innocent drinks has revealed its latest social campaign featuring former boyband star, Duncan James, for the launch of its first ever blue smoothie – Blue Spark.
IAS and Channel Factory launch new ad tool for YouTube brand safety
Integral Ad Science and Channel Factory have launched Channel Science – the first YouTube product for brand safety and optimisation.
Fortnite sues Google and Apple over app store bans
Fortnite-maker Epic Games is taking legal action against Google and Apple after being banned from their app stores.