Viral marketing case studies – the best virals of 2011

2011 was a great year for viral marketing case studies. The entertainment bar is getting ever-higher, making viral marketing briefs among the toughest that any creative agency can receive. For a viral to really travel it needs the combination of a brilliant creative idea, the right timing for its audience and the right seeding. That’s why we collated together a few of our favourite viral marketing case studies from this year which clearly checked all the boxes. Grab a coffee, leave the browser open, sit back, relax, and enjoy…

Google launches YouTube analytics tool

Google has replaced YouTube Insight with YouTube Analytics, giving online video producers a more detailed statistics on how their content is watched. The new analytical tool includes a summary report to give top-level performance metrics on the user’s YouTube content....

Online ads ‘better than TV for short-term ROI’

Online advertising delivers substantially higher ROI and sales uplift than TV and achieves reach equal to press and outdoor, according to new research. GfK’s Media Efficiency Panel (MEP) evaluated eight major FMCG ad campaigns to accurately measure the effects of...

Mid-roll video ads ‘get highest completion rates’

Mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments, according to a new study. The research, from online video ad management platform VINDICO, analysed millions of video ad impressions within...

YouTube launches 100 original web TV channels

YouTube is adding some 100 channels of original programming to its video sharing site, including TV, film, music, sport and celebrity content. The new content includes deals with celebrity partners such as pop music star Madonna and actor Ashton Kutcher. Google,...

Top 10 video sites in terms of ad impressions: US

Amongst US online video sites, Hulu generated the most video ad impressions, according to new research. The study, from comScore, showed that Americans viewed more than 5.6 billion video ads in August, with Hulu generating the highest number of video ad impressions at...

Top 10 video sites in US

YouTube still dominates the US online video market, followed by VEVO and Facebook, according to new research. The study, from Comscore, ranked the top 10 video sites in terms of unique viewers. Google Sites, driven primarily by video viewing at YouTube.com, ranked as...

Top 10 YouTube brand channels: US

For the first time, comScore has revealed YouTube’s top 10 video partner channels in terms of unique viewers, with VEVO, Warner Music and gaming channel Machinima topping the list. The data from the comScore Video Metrix service showed that 180 million U.S. Internet...

YouTube launches Google AdWords for Video

YouTube is set to launch Google AdWords for video in beta on Wednesday, an auction-based platform for online video ad campaigns. The platform, built on top of AdWords technology, uses the same pipeline to serve ads, only presenting video first. Advertisers will have...

Top 10 video sites in Australia

Australian YouTube viewers watched an average of 70 videos per viewer in May, while the Australian Broadcasting Corp. attracted the most videos viewed among news sites, according to new research. The report, from comScore, showed that more than 10.7 million Australian...

Top 10 video streaming brands: UK

YouTube is ranked as the top online video content property in the Uk for April 2011, with more than double the number of viewers for the second highest site, BBC (sites ranked by millions of...