Online video ads ‘get 18% more attention than TV ads’

Viewers pay more attention to online video ads than to TV commercials, and have better product recall, according to a new study. The research, from video ad network YuMe and IPG Media Lab, measured the reactions of 48 viewers watching one hour of programming. Using...

Ad watchdog ASA clamps down on online ads

From today, the Advertising Standards Authority (ASA) in the UK extends its powers to regulating companies who advertise on the Internet including social networking platforms. The move means ads on social media sites will have to comply with the same code of conduct...

Ad watchdog gets tough on web advertising

Companies in the UK will soon have to ensure content on their websites and social network pages comply with rules set out by The Advertising Standards Authority (ASA), or face being ‘named and shamed’ as part of a new initiative. From March next year, the rules...

Ads on social networks forced to comply with ASA standards

Ads on social media sites will soon have to comply with the same code of conduct as traditional media, following a new industry-wide initiative. The move has been designed to help increase protection for consumers and children, by holding online ads accountable for...