A new interactive timeline tool has been launched depicting WordPress’s rich history and powerful impact on the internet as the world’s most influential content management system (CMS) celebrates its 17th birthday.
As the UK reunited over a socially-distanced beer as the lockdown eased, Stella Artois is looking to ensure the moment is a safe one – through the power of smart street art.
Despite COVID-19’s numerous challenges and impacts on the industry, marketers continue to prioritise and invest in new innovations to better serve and retain their customers, with 52% of respondents increasing marketing spend since the outbreak.
“These advertisers will be back on the platform soon enough”: Zuckerberg stands firm against Facebook ad boycott
Facebook founder Mark Zuckerberg has shown no sign of backing down as the number of brands boycotting the Facebook platform grows.
One in two people worldwide play video games at least once a month, and 58% of gamers say they prefer to buy from brands with a purpose other than just profits, higher than the average consumer, according to new research.
Octave Audio goes live with campaigns from the UK Government, Volkswagen, Mercedes-Benz, VOXI and Vision Express
Targeted audio ad platform Octave Audio, a joint venture from News UK’s Wireless and Bauer Media, has launched, having secured campaigns with the UK Government, Volkswagen, Mercedes-Benz, VOXI and Vision Express.
Insurance firm Aviva and Holiday Inn owner Intercontinental Hotels Group have become the latest companies to “pause” advertising on Facebook, in response to how the social network deals with hate speech.
Covid-19 and marketing: Brands put greater focus on local advertising as consumers prioritise change
Brands are pivoting to local advertising as consumer trends have changed in lockdown, as people are looking to stay loyal and shop local as lockdown is eased, according to new research.
Almost half (46%) of all B2B purchases are now made via digital commerce channels, indicating a need for more robust online sales strategies in the wake of the pandemic, according to new research.
Facebook and data marketing case study: The Grooming Company in Dubai drives new customers to salons with two-stage campaign
The Grooming Company wanted to motivate new customers to visit its Dubai salons. This Facebook case study shows how the executive male grooming business increased its new customers by 45% through optimisation and engaging online activity.
Amazon has maintained its position as the world’s most valuable brand, while trust and responsibility are becoming key factors for consumers in relation to making brand choice, according to new data.
Magnite has launched its omnichannel sell-side platform for publishers and brands, resulting from the merger between Rubicon Project and Telaria in April 2020.
Mark Zuckerberg has lost $7.2bn in share value after several companies pulled their advertising from Facebook, citing the company’s failure to police hate speech and disinformation on its site.
Popular social media app TikTok is opening up to brands with a new initiative, launching a platform called “TikTok For Business” that will serve as the home for all its current and future marketing solutions for brands.
A large number of big brands, including Verizon, Ben & Jerry’s and The North Face, have joined a boycott of Facebook advertising, following the social network’s failure to prevent racist and violent information from being shared on its social networking service.
Native ad platform Taboola is working with apparel brand Bombas to promote its 2020 Pride collection, featuring limited-edition socks inspired by the bright, diverse LGBTQ+ community.
In the crowded meal-kit delivery sector, the start-up business Plated wanted to expand its customer reach outside of its usual acquisition channels of social, search, and display. This native ad case study looks at how they ran A/B testing to optimise content on native ad platforms, getting in a 12% jump in new sign-ups.
Covid-19 is set to have long lasting impacts on marketing in the sector, with two-thirds of major brands had marketing budgets cut or frozen, with experiential marketing initiatives put on hold for the long-term.
Video platform Dailymotion enters a new partnership with the Danish tech firm AudienceProject, who will support the company in proving the positive impact of advertising campaigns running on its own video player.
A Google Japan advert is the most emotionally engaging Coronavirus campaign in the world, according to new research.