Gmail, Microsoft and Verizon are the leading webmailers in the UK, US and Europe, but there are significant differences in the services used in some European markets.
By 2021, algorithmic and anti-bias data auditors emerge to tackle “pale, male and stale” artificial intelligence, reveals CCS Insight in its predictions for 2020 and beyond.
Personalisation is nothing new, however, it’s something that many organisations fail to get right, particularly when it comes to the basics. Craig Summers, Managing Director, Manhattan Associates explains how inept personalisation can affect the bottom line.
Shutterstock has launched Smart Brief, a new streamlined and guided experience to improve the quality and speed of the briefing process.
Michael Allen, VP and EMEA CTO at Dynatrace looks at why retailers should adopt capabilities that enable them to visually replay the customer’s digital experience and see exactly how a problem is affecting them.
London-based ad tech company Bidstack has launched in the US, providing in-game programmatic ads for brands.
A new European court ruling has banned pre-ticked cookie consent forms under GDPR rules.
As of 30th September, Google’s ‘average position’ metric was retired to make way for ‘prominence metrics’. This change may be viewed as a serious concern for advertisers but Marin Software’s Head of Marketing, Wesley MacLaggan, showcases how it is possible to transition from one metric to the other seamlessly and without impacting success.
The beloved Christmas advert could have a reduced impact on shopper spending unless significant investments are made into targeting shoppers on streaming platforms, according to OpenX.
Microsoft has revealed two devices with hinged, dual touch screens, as the electronic giant looks to offer an alternative to ‘foldable phones’.
Ad marketplace Sublime has launched a new solution designed to help brands achieve incremental reach through video formats, that complement their TV strategies.
A tweet posted by Burger King in May has been banned for encouraging violence and anti-social behaviour.
Chinese video sharing app TikTok is growing in popularity, with its owner Bytedance recording a huge $7bn (£5.7bn) in revenue in the first half of the year, largely from advertising.
Only 1 in 4 of award-winning creative ads delivers brand impact according to analysis of this year’s Cannes Lions winners
Rugby World Cup 2019 has teamed up with mobile video platform TikTok to launch a channel and hashtag challenge #Rugbyfever.
Google has released a huge database of deepfake videos, created using paid actors, designed to help systems detect fake videos that could be used to spread disinformation
Salesforce has announced new insurance-focused enhancements to its Financial Services Cloud designed to help insurers to build more personalised relationships with policyholders.
YouTube is rolling out large size masthead ads for TV screens, offering brands prominent placement within its TV app.
Mobile ads are on the rise, with 60% of ad clicks coming from a mobile device over the past 12 months, but desktop converts almost 60% more than mobile, according to new research.
Half of marketers feel they should have complete control over the written captions and visual elements of an influencer’s post, according to new research.