Top email marketing webmailers: Gmail, Microsoft and Verizon lead the way
Gmail, Microsoft and Verizon are the leading webmailers in the UK, US and Europe, but there are significant differences in the services used in some European markets.
15 tech predictions for the next decade: Amazon 5G, VR meetings and brain-controlled devices
By 2021, algorithmic and anti-bias data auditors emerge to tackle “pale, male and stale” artificial intelligence, reveals CCS Insight in its predictions for 2020 and beyond.
Top tips: Finding the profit in personalisation
Personalisation is nothing new, however, it’s something that many organisations fail to get right, particularly when it comes to the basics. Craig Summers, Managing Director, Manhattan Associates explains how inept personalisation can affect the bottom line.
New Shutterstock tool ‘Smart brief’ speeds up creative ad process
Shutterstock has launched Smart Brief, a new streamlined and guided experience to improve the quality and speed of the briefing process.
Top tips: How to visualise an edge in today’s cut-throat customer race
Michael Allen, VP and EMEA CTO at Dynatrace looks at why retailers should adopt capabilities that enable them to visually replay the customer’s digital experience and see exactly how a problem is affecting them.
Bidstack expands into US with programmatic gaming ad platform
London-based ad tech company Bidstack has launched in the US, providing in-game programmatic ads for brands.
GDPR update: Pre-ticked cookie consent forms banned
A new European court ruling has banned pre-ticked cookie consent forms under GDPR rules.
Guest comment: Google bids Goodbye to the Average Position Metric
As of 30th September, Google’s ‘average position’ metric was retired to make way for ‘prominence metrics’. This change may be viewed as a serious concern for advertisers but Marin Software’s Head of Marketing, Wesley MacLaggan, showcases how it is possible to transition from one metric to the other seamlessly and without impacting success.
Rise of streaming Christmas ads: 1 in 4 shoppers ‘watches zero live TV’
The beloved Christmas advert could have a reduced impact on shopper spending unless significant investments are made into targeting shoppers on streaming platforms, according to OpenX.
Microsoft reveals dual touch screen Surface devices
Microsoft has revealed two devices with hinged, dual touch screens, as the electronic giant looks to offer an alternative to ‘foldable phones’.
Sublime rolls out high-impact video solution for brands
Ad marketplace Sublime has launched a new solution designed to help brands achieve incremental reach through video formats, that complement their TV strategies.
Burger King ‘milkshake’ tweet banned for encouraging violence
A tweet posted by Burger King in May has been banned for encouraging violence and anti-social behaviour.
TikTik owner Bytedance generates $7bn in first half of 2019
Chinese video sharing app TikTok is growing in popularity, with its owner Bytedance recording a huge $7bn (£5.7bn) in revenue in the first half of the year, largely from advertising.
The Cannes curse? Creativity in ads ‘failing to boost bottom line’
Only 1 in 4 of award-winning creative ads delivers brand impact according to analysis of this year’s Cannes Lions winners
Rugby World Cup kicks off global TikTok video challenge
Rugby World Cup 2019 has teamed up with mobile video platform TikTok to launch a channel and hashtag challenge #Rugbyfever.
Google makes 3,000 deepfake videos (to fight deepfakes)
Google has released a huge database of deepfake videos, created using paid actors, designed to help systems detect fake videos that could be used to spread disinformation
Salesforce expands with insurance CRM platform
Salesforce has announced new insurance-focused enhancements to its Financial Services Cloud designed to help insurers to build more personalised relationships with policyholders.
YouTube takes masthead ads to TV screens
YouTube is rolling out large size masthead ads for TV screens, offering brands prominent placement within its TV app.
Mobile ad trends: Clicks rise (but conversions still lag behind desktop)
Mobile ads are on the rise, with 60% of ad clicks coming from a mobile device over the past 12 months, but desktop converts almost 60% more than mobile, according to new research.
Half of marketers ‘want complete control over influencers’ marketing posts’
Half of marketers feel they should have complete control over the written captions and visual elements of an influencer’s post, according to new research.