Digital natives want to ‘buy into better’, with those aged between 16- 24 looking to make progressive, environmentally progressive purchases (and are happy to trade their data for a good deal) according to new research.
The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.
Adidas has sparked social media buzz this week, after the star of its latest social media campaign, singer Grimes revealed a training regime that includes deprivation tanks, astro-gliding to other dimensions, and experimental surgery to remove the top film of her eye.
AB World Foods, the ethnic foods division of FTSE 100-listed Associated British Foods, has selected ecommerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.
Ads viewed in high-quality mobile web environment are perceived 74% more favourably than the same advertisements seen in low-quality environments, according to a new study.
In this video documentary, Code Computerlove joined forces with the BBC’s user experience and design (UX & D) team to delve deeper into how other major players in the design industry are tackling the topic of ‘studio culture’, gathering secrets, tips and top advice from agencies including AKQA, Co-op Digital, Google, and ustwo.
The majority of marketers want to spend more on programmatic audio, but its full potential is not yet being realised within Europe.
With The Lion King set to launch in cinemas and a new Netflix streaming rival coing soon, new research looks at how Brits view the Disney brand.
Facebook has launched a scam ad reporting tool that lets people ads they believe to be misleading or scams on Facebook.
The US Federal Trade Commission has voted to approve a fine of about $5bn for Facebook over privacy violations, according to a report.
Google is investigating the source who leaked information about how it reviews and transcribes recordings from Google Home smart speakers and Google Assistant virtual assistant.
The French government has proposed a new tax in the country, that would charge large internet companies including Google, Apple, Amazon and Facebook a 3% levy on their revenues, drawing ire from the US as a result
What do Gen Z shoppers want? Quality and style still beats environmentally-friendly and ethical products
Gen Z students consistently rank pragmatic issues like style and product quality over ethical concerns like environmental impact, according to new research.
Car manufacturer Vauxhall is using Apple Business Chat to provide customer support and book test drives for new car models.
Nearly a third (31%) of SME decision makers say their leadership team is not moving fast enough to keep up with employees’ changing technology requirements.
Over half (52%) of consumers globally agree that intrusive or irrelevant mobile marketing messages give them a poor opinion of the app or website that hosts them, according to new research.
Google is rolling out its Chrome ad filter to global markets on July 9th, a tool built in to the browser that automatically blocks ads that are not compliant with the Better Ads Standards initiative.
Sausage maker Heck faced a grilling on social media today, after they hosted UK Prime Minister candidate Boris Johnson and created a special ‘Boris Banger’ in his honour.
Facebook uses were given a rare behind-the scenes glimpse of how their photos are automatically tagged by the social network, when an outage showed text instead of their profile images.