Global marketing body WFA launches ‘Voice Coalition’
The World Federation of Advertisers (WFA) is launching the Voice Coalition, a new group designed to help brands understand more about the impact voice will have on the way consumers select brands.
Cannes Lions 2019: Brand trust becoming essential says Edelman
Only one-third of consumers (34 percent) trust most of the brands they buy or use, with trust now an essential buying consideration for most consumers, according to a new report released at Cannes Lions.
Advertisers vs. marketers: Mixed priorities ‘costing customer loyalty’
On the first day of Cannes Lions, Adobe has revealed a distinctly different set of priorities for advertising and marketing professionals, which is resulting in a fragmented and inconsistent brand experience.
Top 50 most ‘patriotic’ American Brands: Jeep, Disney, Ford and Coke lead the way
There has been a sharp rise in US consumers across all ages becoming more patriotic, with millennials seeing the sharpest rise as brands make an emotional connection in divisive times, according to new research.
Ecommerce trends: Are user generated images the key to reducing return rates?
Marketers are failing to adopt User Generated Content into their marketing strategies despite its role in reducing return rates, according to new research.
Car buying trends: Location data key to converting browsers into buyers
There are stark differences between the online and offline habits of new car buyers, with findings showing that brands must understand which dealerships customers actually visit in order to make audience targeting more effective along the journey to buying a car.
Jet Suit racing comes to London Tech Week 2019
London Tech Week, Europe’s largest festival of technology and innovation, hosted the UK’s first live multi-pilot Jet Suit race demonstration over the Royal Victoria Docks waterway next to ExCeL London.
53% of marketers claim ‘you can never have too much data’ (but many don’t know what to do with it)
More than half of marketers (53%) claim ‘you can never have too much data’ on customers, but one in three don’t know what to do with the data they’re collecting, according to new research.
Gender stereotypes banned in UK ads
Adverts depicting harmful gender stereotypes, such as men struggling with the housework or women unable to park a car, will be banned in the UK under a new ruling coming into force today.
Customer loyalty trends: Digital channels key to shoppers clicking with brands
Digital differentiators such as accessible websites, personalised offers and fast, interchangeable delivery times, are becoming crucial to success as British brands continue to compete for customer loyalty, according to new research.
Video viral of the week: Momondo unites 61 strangers to form connecting tattoo
Travel firm momondo has launched a new video ad campaign that bringing the world together in the form of a single-line tattoo from 61 people from around the world.
Onefootball hires SpotX for global video ad partnership
Onefootball is working with SpotX to monetise the football media platform’s video inventory, first rolling out on the German market.
GDPR one year on: A four-letter word, or a surprise boost for savvy email marketers?
A year on from the new EU data privacy rules, new data shows consumers have greater confidence in the email marketing they receive. Rob Massa General Manager, BounceX EMEA looks at consumer perspectives of the impact of GDPR and top tips for optimising email post GDPR.
Is Fortnite becoming the next big social network?
Popular online video game Fortnite is fast becoming the messaging service and central social gathering space for its millions of teen and tween players, according to new research.
Toy retailer The Entertainer embarks on digital push
Toy retailer The Entertainer has improved online sales by 32% since the introduction of their new website, developed by LiveArea.
Cannes Lions 2019: Top 10 YouTube video ads since last year’s festival
With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard marking the most popular global video ads since last year’s festival.
9 in 10 Companies see ‘Self-Service’ as the future for customers
88% of companies believe ‘self-service’ will be the fastest growing channel in customer service by 2021, according to new research.
Nike sells digital trainers exclusively via Fortnite
Nike’s Jordan Brand has partnered with Epic Games, the team behind popular online video game Fortnite, to launch a new range of sports shoes, that are entirely digital.
The Love Island effect: Influencer ROI ‘is more theatre than reality’
The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research.
Yahoo streams new Football Show 24/7 for World Cup
Yahoo Sport UK will bring football fans closer to the 24 teams taking place in the Women’s World Cup this summer over seven rounds with a weekly video series presented by sports journalist and broadcaster Lynsey Hipgrave.