Investment in social media tops hair and beauty business professionals’ priorities, as lockdown puts pressure on them to keep customers, according to new research.
Marketers have expressed overall optimism about the economy for the first time since 2015, according to the latest IPA Bellwether Report.
Whilst the UK’s shops are busy reopening their doors this week, there is some risk of Gen Z shunning real-world shopping altogether, according to digital experience provider Sitecore.
Samba TV, a provider of omniscreen advertising and analytics, has struck a multi-market partnership with PubMatic, a sell-side platform for digital advertising.
London Marathon Events (LME) has launched a fresh look for the London Marathon and its newly developed website.
Shutterstock has struck an exclusive editorial partnership with Condé Nast to represent The Condé Nast Collection – one of the most important and historically significant archives in the world.
Native ad firm Taboola has announced a multi-year renewal of their partnership with Dennis Publishing – the international media group with over 50 million unique users a month.
Almost half (45%) of all online content goes unseen, but this number fell from 69% in 2020, according to new research.
Tesco Mobile is launching a new campaign to promote its mobile network: This is Supermarket Mobile.
Three UK has today announced a three-year charity partnership with Samaritans to connect 1 million people to emotional support.
To find out if taste can be digitalised, Google Cloud teamed up with Mars Wrigley UK to create the world’s first ever Maltesers AI Cake.
There will be an increased focus on Social Good and a commitment to ESG amongst brands after the pandemic, with most people believing brands should align with social issues and messaging, according to new research.
Creative music agency MassiveMusic has partnered with SoundOut, to create a tool called MassiveBASS for brands to help them create sonic logos scientifically proven to leave a memorable impression on their consumers and be intrinsically linked to the brand’s personality.
YouTube is testing AI tools in the USA that automatically detect products used in videos. This opens-up new opportunities for advertisers and could turn all streaming content into shoppable media. Initially, products appear as related links between recommended videos – but that’s just the start.
The global internet advertising market was estimated at $319 billion in 2019, and is expected to hit $1,089 billion by 2027, according to new research.
The video on demand landscape in 2020: audiences embrace streaming and fragment across OTT environments
2020 saw subscription video on demand (SVOD) viewing time skyrocket by 43%, according to new data from Samsung.
The Daily Mirror and Daily Express owner Reach is to close dozens of local newsrooms and one central London office, in a blow to regional newspapers.
The UK government and Public Health England were among 2020’s top ten UK advertisers, as the pandemic caused major shifts in budgets, according to new research.
Warner Music has expanded its licensing agreement with Chinese media giant Tencent that will also see the companies collaborating on a new joint venture record label.
TikTok and OpenSlate have expanded a brand safety solution to new markets across the globe.