Feb 6, 2019 | Ads, Artificial intelligence, Content
Huawei has used the power of AI and human expertise to compose the final two movements of Schubert’s famous Symphony No. 8. commonly known as the ‘Unfinished Symphony.
Feb 6, 2019 | Content marketing, Online advertising, Online video, Viral and buyrals
The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.
Feb 5, 2019 | Online advertising, Online video, Viral and buyrals
In the US, 42% of American football fans have watched ads from the big game on YouTube, equal to the amount that watched those ads on broadcast/cable TV networks, and more than any other digital platform, according to an Ipsos sports viewing study.
Feb 5, 2019 | Content marketing, Online advertising, Online video, Viral and buyrals
M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.
Feb 4, 2019 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.
Feb 4, 2019 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Budweiser has released its much-anticipated 2019 Super Bowl advert, for the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.
Feb 1, 2019 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Burger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back.
Jan 31, 2019 | Ads, Content marketing, Mobile, SocialFacebook’s increased its user base in the US and Europe, with profits up $6.9bn (£5.3bn) despite a year of scandals plaguing the social media giant. Facebook recorded a strong fourth quarter boosting its global user database and revenue shot up 30% from a year...
Jan 31, 2019 | Ads, Content marketing, NewsBurger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back. Vlogger Casey Niestat got annoyed at Burger King for tricking him into playing along with a stunt to help...
Jan 31, 2019 | Ads, Content marketing, News, Search, Social, Video2019 is set to be a great one for rugby with Six Nations kicking off this weekend and the Rugby World Cup taking place in September. New research finds the tournament’s main sponsors, Guinness, lagging behind RBS in audience association with the championship. The...
Jan 31, 2019 | Ads, Content marketing, SocialYouTube has topped the chart as the social media platform with the most users last year, followed by Facebook, according to new research. That’s according to the Digital 2019 report, produced by Hootsuite and We Are Social, which also found that quarter-on-quarter...
Jan 30, 2019 | Ads, Content marketing, NewsAI is already being implemented in businesses around the world, and while worries persist over whether robots will be taking over the workplace, some are predicting that it will actually improve and even create jobs in the future. John Williams, Head of Marketing at...
Jan 30, 2019 | Content marketing
London-based UX analytics platform ContentSquare has raised £45 million in its Series C round of funding, just one year after having raised £31 million+ in its Series B funding round.
Jan 30, 2019 | Content marketing, Online advertising
The vast majority of marketers think they’re doing a good job of avoiding gender stereotypes in advertising (76% of female marketers and 88% of male marketers), but almost half of consumers feel advertisers are still not getting it right, according to new research.
Jan 29, 2019 | Ads, Content marketing, Mobile, News, Social, VideoLouis Georgiou, Managing Director at digital product and services consultancy Code Computerlove, shares his prediction of five digital trends to watch in 2019. At the heart of digital product thinking is the belief that digital experiences should continually develop...
Jan 29, 2019 | Ads, Content marketingAI has the potential to better shape customers’ experiences, opening up conversations, enhancing purchase journeys, increase brand loyalty and boost revenue. Grant Coleman, Vice President and Market Director for UK, Nordics and Benelux at Emarsys, offers a three-step...
Jan 29, 2019 | Content marketing
Companies are often too reliant on disjointed technologies supported by poorly orchestrated human translation and their customer experience is suffering.
Jan 28, 2019 | Online advertising, Online video, Search engine marketing
Google’s love video content meant YouTube, Fox, BBC and DailyMotion were among the big winners in US organic search in 2018, according to new analysis of winners and losers in search.
Jan 24, 2019 | Online advertising, Online video
A new report warns there will be not one but two collapses in traditional TV advertising in the coming years, as cord-cutters turn away from subscription bundles.
Jan 22, 2019 | E-commerce and E-retailing, Online advertising, Online video
The majority (57%) of UK customers would stop watching Netflix if commercials were introduced, and even lowering subscriptions would cause a significant drop off of 42%, according to new research.