There is an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but fall outside the top income segment that advertisers usually target through ad campaigns, according to new research.
A new artificial intelligence-powered benchmark has declared the Walt Disney Company the ‘king of content marketing’ for 2018, followed by Apple and Google.
UK digital publisher revenues have grown 6.8% over a year, following strong growth in display and subscription formats, according to new research.
YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.
Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research.
The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.
Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.
Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.
Nike has taken a bold step with its latest advertising campaign, recruiting controversial former NFL star who was one of the first to kneel during the US national anthem before matches to protest movement against racial injustice in the country.
Google has launched a new “ad strength” metric that measures the relevance, quantity and diversity of ad copy.
Facebook has launched its much-anticipated video streaming platform ‘Facebook Watch’ worldwide, after an initial launch in the US last year.
Brewdog is rolling out a subscription video on demand service, featuring shows, game shows and documentaries, as the Scottish craft beer firm looks to expand its reach in the US.
A much-hyped boxing fight between rival YouTubers KSI and Logan Paul has ended in a draw.
Spotify may soon let free users skip ads, following a trial run in Australia, as the music streaming site looks to increase relevance of its ads.
80% of people would rather watch a live video than read a blog, and voice search is increasingly in demand, according to new research looking into the technology that will shape the future of the content marketing industry.
Traditional methods of TV viewing remains popular due to television’s ability to facilitate a communal experience, but faster internet and better services are creating a new post cable era, according to a new white paper.
The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.
