The Le Monde group has signed a global partnership with leading native advertising solutions provider, Ligatus in a bid to provide a more transparent sponsored content service to its users across a variety of platforms.
US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure.
UK desktop video ad viewability rose by 7.9 percentage points during 2017, driven by a narrowing performance gap between programmatic and publisher direct trading, according to new research.
Consumers are losing trust in local businesses because of errors and inconsistencies online, according to new research.
Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.
Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.
Adobe has launched ‘Adobe Advertising Cloud Creative’ – a new tool designed to help the relationship between brands and their creative agencies and teams.
Ahead of its IPO next month, Spotify has revealed that around two million users had been accessing the streaming-music service for free using unauthorised apps that block ads.
Jukin Media and Creativepool have launched the first UGC-powered video competition, inviting creatives from all over Europe to use this incredible medium to create dynamic and refreshing social media campaigns for their favourite brands.
The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.
Google has launched is a new platform designed to help publishers convert readers into subscribers.
YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products.
Apple has bought Texture, a digital magazine subscription service that gives users unlimited access to their favourite titles for a monthly fee for an undisclosed amount.
McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV.
Disney’s acquisition of 21st Century Fox means that the House of Mouse now controls a huge amount of our most beloved films and television series. This infographic from ABC Finance looks at the implications for the massive media merger, including streaming.
News agency Reuters has launched Lynx Insight, an AI-powered tool designed to help its journalists create stories, in a move that could also have implications for content marketing.
Iconic UK music magazine NME is going to print the final edition of its weekly music magazine on Friday, its publisher has announced.
YouTube has achieved certification for brand safety by JICWEBS – the independent UK body that sets best practice and standards for trusted online ad trading.
The Trainline has launched a new digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, built for the Google Assistant.