Brands working with influencers has fallen by 37 and its efficiency fell by 41% as budgets face further cuts amid the Covid-19 pandemic, according to new research.
Yorkshire Tea has shown it’s support for the Black Lives Matter movement by telling a right-wing YouTuber ‘please don’t buy our tea again’, resulting in much support and controversy amid global protests over racial discrimination.
Nike has released a new advert in response to the Black Lives Matter protests with the slogan: “Don’t Do It”.
The strange phenomenon of ‘brain massage’ videos on YouTube featuring whispering women, scratching boards and cats purring, has become big business around the world. New research documents the currous rise of these ‘ASMR’ videos, and the millions made by their creators.
Bristol Gin has faced a social media backlash after it tweeted that rioters favoured its gin due to its flammability.
Video ad tech company Unruly, part of Tremor International, has appointed former Oath and AOL Managing Director, Alex Khan, to the position of UK Managing Director.
Influencer trends: YouTube stars most-trusted by consumers, but young people increasingly purchasing via TikTok
Over a quarter of consumers (27%) have been influenced to purchase a product or service by YouTube influencers in the last six months, followed by 24% on Instagram and 15% on TikTok, according to new research.
Ad monetisation platform Smart AdServer has launched its ‘Cannes From Home’ event in collaboration with a number of other ad tech companies.
Strings & Things has today announced the launch of its new advertising campaign, championing kids yoghurt-based snack brand Yollies.
90% of marketers are now changing their marketing approach, and 68% have also pulled advertising campaigns due to COVID 19, according to new research.
Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.
Ikea’s newest social media campaign for the quarantine era helps families turn lockdown into adventures, turning the retailer’s furniture in makeshift tents and castles for playtime.
Case study: Adidas uses WhatsApp to engage amateur football teams through ‘rent a player’ helpline as part of launch
Adidas found a smart way to get WhatsApp working in its marketing, by creating a hotline to help amateur football teams replace missing players at the last minute. And to build excitement, they added the chance of some global superstar talent. A brilliant social media stunt that hacked the model of WhatsApp.
One in five social media influencers now claim the practice is their main source of income, while a quarter of influencers charge more than £250 for any collaboration, according to new research.
BIMA, the voice of the British digital industry, has announced its BIMA 100 for 2020, listing the most popular influencers on social media this year.
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Social media app Snapchat saw unexpected growth in the January and February, defying coronavirus gloom to report revenue and daily active users significantly above Wall Street’s expectations.
Campaign of the week: Nike’s ‘Living Room Cup’ pits social media users against Cristiano Ronaldo in workout challenge
With lockdown policies in effect amid Covid-19, Nike has launched “Living Room Cup,” a digital workout series that offers those at home a new space to compete against Nike pro athletes through weekly fitness challenges.
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
Google has announced it is skipping its traditional April Fools’ Day jokes and pranks across its platforms due to the coronavirus pandemic.