Oct 24, 2014 | Australia and New Zealand, Online video, Viral and buyrals
Most flight safety videos can be tedious affairs, but this new video from Air New Zealand transports us to Middle Earth, with a host of stars from the new Hobbit movies adding new meaning to ‘elf and safety’. The video will be progressively rolled out across Air New...
Sep 3, 2014 | Australia and New Zealand, Online video, Viral and buyrals
To promote its latest film ‘Into the Storm’, Roadshow Films ran an augemeted realuity poster campaign in Sydney that turned a few heads. See why its our video viral of the week below… The digital out-of-home (DOOH) campaign ran as part of a multi-media promotion to...
Aug 26, 2014 | Australia and New Zealand, Facebook marketing, Social media
Social media usage is now standard practice in our daily lives with 80% of online New Zealanders using these sites each month, according to new research from Nielsen. Facebook alone had 2.5 million unique visitors in March. The most visited brand page on Facebook was...
Aug 12, 2014 | Australia and New Zealand, Mobile, Online video
The latest Australian Multi-Screen Report (Q1 2014) shows that while Australians’ screen habits are evolving, particularly among younger people, all major age groups spend the majority of their viewing time watching broadcast TV on in-home sets, according to new...
Jul 8, 2014 | Australia and New Zealand, E-commerce and E-retailing
New Zealanders have well and truly embraced internet shopping. There are now 1.9 million New Zealanders shopping online, 56 percent of the total population, according to new research. The study, from Nielsen, indicates that the number of people shopping online...
Jun 10, 2014 | Australia and New Zealand, Facebook marketing, Mobile, Online advertising, Social media, WhatsApp
Instagram is launching ads in the UK, Canada and Australia following trials in the US last year, as the Facebook-owned photo app looks to expand its ad reach and capitalise on its popularity with younger mobile users. The service, which has over 200 million users...
Jun 5, 2014 | Australia and New Zealand, Mobile, Online advertising, Online video, Search engine marketing, Social media, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. The myths of social sharing: Facebook and Twitter ‘are not the biggest sharing platforms’ Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via...
Jun 4, 2014 | Australia and New Zealand, Digital marketing skills
Australian digital marketers are more confident in their digital marketing abilities than their contemporaries in other countries, according to the results of a new survey. The study, conducted by IAB Australia, found found that 36 per cent of Australian marketers are...
Apr 30, 2014 | Australia and New Zealand, France, Germany, Mobile, UK, USA
Apple has performed strongly in the first quarter of the year, with sales bouncing back in Europe, Japan and Australia, but Android still dominates globally, according to new data. The study, from Kantar Worldpanel ComTech, found that across Europe, Android remains...
Apr 22, 2014 | Australia and New Zealand, France, Germany, Online advertising, UK, USA
Nine out of ten (90%) global marketers are not trained to calculate return on investment (ROI), and 80% struggle with being able to properly demonstrate to their management the business effectiveness of their spending, campaigns and activities, according to new...
Apr 8, 2014 | Australia and New Zealand, Online video
This chart shows the total video ad spend growth between H1 2012 and H1 2013 across four countries. The US saw an increase in digital video ad revenue of 85%, exceeding its closest New Zealand by 33%. the data also shows that Australia saw the lowest growth in digital...
Apr 8, 2014 | Australia and New Zealand
This chart shows the total digital ad spend growth between H1 and H2 across four countries. New Zealand showed the greatest increase for the period growing its digital advertising revenue by 29%. Adversely Australia saw the lowest growth in ad revenue with 16%. View...
Apr 8, 2014 | Australia and New Zealand, Mobile
This chart shows the total mobile ad spend growth between H1 2012 and H1 2013 across four countries. This category saw massive growth across all regions, but Australia saw a growth of 170%. New Zealand, which saw the greatest growth in total digital ad revenue saw the...
Apr 1, 2014 | Australia and New Zealand, Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Twitter marketing, UK, Unilever - Research, tips and news for marketers, Viral and buyrals
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best...
Mar 31, 2014 | Australia and New Zealand, Regulation
Kim Dot Com, the controversial founder of cloud storage site Mega, has formed a political party in New Zealand. The newly formed ‘Internet Party’ manifesto focuses heavily on copyright reform, privacy rights, clean tech, and a national digital currency. New Zealand’s...
Mar 14, 2014 | Australia and New Zealand, Digital marketing skills, Online advertising, Regulation, UK, USA
Competition for talent at digital agencies and production companies is leading to sharp salary rises, and remuneration gaps of up to 45% between some regions, according to a new report. The study, from entrepreneur network SoDA, indicates that globally, there’s never...
Mar 13, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, France, Germany, India, Latin America, Mexico, Online advertising, Peru, Philippines, Russia, South Africa, UK, USA
This chart shows the mobile broadband penetration for each region’s population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western...
Mar 10, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, Facebook marketing, France, Germany, India, Latin America, Mobile, Peru, Philippines, Russia, Social media, Twitter marketing
This chart shows the active users for the top 10 social networks by region. Respondents were asked the question “Which of the following services have you used/contributed to in the last month?”. Facebook proved to be popular across all regions, with 55% of...
Feb 21, 2014 | Australia and New Zealand, Online advertising
Online advertising has continued its strong growth in Australia, exceeding AUD$1 billion in the September 2013 quarter while recording 25% growth year-on-year and 4.6% on the preceding quarter, according to a report. The data from IAB Australia’s Online Advertising...
Feb 21, 2014 | Australia and New Zealand, Online advertising
Online advertising spend in New Zealand surpassed $400 million in 2013, according to a report by the Interactive Advertising Bureau (IABNZ) and PwC. For the three months to September 30, advertising spending totalled $120m, a 27 per cent jump for the same period last...
