Facebook engagement by age: Brazil

The 15-24 group lead the way in terms of volume of hours spent on Facebook. However, users in the 15+ age range account for the second highest level of engagement with 4.5 hours spent on the site per month, demonstrating the high level of adoption throughout...

Growth in social network users, 2010-2011: Brazil

Between December 2010 and December 2011, Brazil was a high growth area for Facebook, increasing the number of its unique users by 192%. Latin America specific social network Vostu, which specialises in online gaming platforms, made significant headway in 2010-2011, by...

Brazil online ad spend to increase 40% in 2012

Online ad spend in Brazil is set to grow by 39%, according to new data from IAB Brasil’s Indicadores de Mercado. The trade body notes that overall billing for online advertising in Brazil in 2011 totaled 3.33 billion reales (US$1.6 billion) and predicts that it will...

Top 5 display advertisers in Brazil

There has been an influx of online brand campaigns in Brazil, with 17 top national brand advertisers delivering more than 1 billion impressions in the quarter. The study, from comScore, looked at the display advertising market in Brazil. The findings indicate that...

Top 12 countries in terms of Facebook reach

More than two out of three Americans that were active online visited Facebook during March 2012, equalling roughly 152 million unique US visitors, according to new research. The findings, from Nielsen, found that internet audiences in Brazil, New Zealand and Italy...

Top global brands on Facebook- Fan engagement highest in emerging markets (infographic)

Just days before the most anticipated initial public offering in history, new data looks at how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets. The study, from social media...

Citizen journalism – Latin America takes the lead

Attitudes to user-generated content differ around the world, with Latin America leading the world for ‘citizen journalism’, according to new research. 47% of internet users in Brazil and 44% in Argentina read UGC on newspaper websites, compared to only 35% in the UK...