Apr 2, 2014 | China, France, Germany, Mobile, Online video, UK, USA
Larger screen phones, better video quality and 4G networks are the three most important factors for driving greater consumption of video content on mobile phones, according to a new report from Strategy Analytics looking at global mobile video trends. The study –...
Mar 20, 2014 | France, Germany, Mobile, Online advertising, UK
More advertisers in the Europe, Middle East and Africa (EMEA) region are turning to mobile to drive audience traffic and brand awareness than ever before, according to data from Millennial Media. The report, from digital ad platform Millennial Media latest S.M.A.R.T....
Mar 13, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, France, Germany, India, Latin America, Mexico, Online advertising, Peru, Philippines, Russia, South Africa, UK, USA
This chart shows the mobile broadband penetration for each region’s population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western...
Mar 13, 2014 | France, Germany, Mobile, Online advertising, Regulation, Search engine marketing, Social media, UK
This week, the EU has updated its 19-year-old data protection laws, with stronger safeguards for citizens’ personal data. The new European data protection laws mean that companies found in breach of users’ personal data rights will risk fines of up to €100m....
Mar 10, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, Facebook marketing, France, Germany, India, Latin America, Mobile, Peru, Philippines, Russia, Social media, Twitter marketing
This chart shows the active users for the top 10 social networks by region. Respondents were asked the question “Which of the following services have you used/contributed to in the last month?”. Facebook proved to be popular across all regions, with 55% of...
Mar 10, 2014 | Facebook marketing, France, Germany, Social media, UK
Nissan has launched its first pan-European Instagram campaign across the UK, France and Germany. The campaign was announced at the Geneva Motor Show where Nissan unveiled the new Juke last week. The campaign invites consumers to share a picture that represents their...
Mar 5, 2014 | Germany
Google and Facebook remain the most popular sites in but local community site Gutefrage was the fastest riser, according to new research. The data, from Comscore, found that in January 2014, more than 58 million internet users in Germany went online via a desktop PC...
Jan 23, 2014 | Germany, Regulation
The passwords and other details of 16 million email users in Germany have been stolen- the equivalent of almost a fifth of the German population being at risk. More than half of the hacked accounts ended in ‘.de,’ the Internet country code for Germany. Researchers and...
Oct 28, 2013 | France, Germany, Online advertising, Social media, UK
As the online privacy debates rages, people all over the world are becoming more aware of how they are accessing the Internet, especially social networks. The latest insights from Kantar Media’s TGI Net Europa study reveal the habits, behaviours and motivations of...
Oct 14, 2013 | Germany, Social media
Social media continues to be an increasingly popular activity for German mobile users, according to new research from comScore. The number of Germans accessing social networking sites via mobile at least once each month has increased by 27 percent over the year, from...
Sep 24, 2013 | Germany, Mobile, Online advertising
Mobile advertising in Germany is forecast to have grown 75.6% in the first half of 2013, compared the same time period last year, as companies switch their budgets to target the smartphone and tablet audience. The findings come from the latest data from the Mobile...
Sep 23, 2013 | Germany, Mobile
Apple still leads the market with the most revenue from app sales, but Android has grown 10% in the past year, accounting for 35% of all spend, according to new data. The research, from Distimo, found that in August 2013, the market share distribution was at 35...
Sep 17, 2013 | CPG, FMCG digital marketing food and beverages, France, Germany, Social media, Viral and buyrals
In a digital twist on the classic ‘last Rolo’ ads, Milka has launched a new campaign that lets consumers pick who receives the last square of their chocolate bar. See why it’s our video viral of the week below… The confectionery brand has taken the last...
Sep 6, 2013 | France, Germany, Online advertising, Online video, UK
UK’s video programmatic market is valued at €20.5m for 2012 and predicted to rise to €224.5m by 2017, according to new research. The study, from video ad marketplace SpotXchange, looks into the adoption of programmatic video advertising across the five biggest...
Aug 23, 2013 | Germany, Online advertising
This chart shows the top 10 sites in Germany and their growth in audience between January and July 2013. Wetter Online, a German weather site, saw its audience grow 120%. Recent Yahoo! acquisition Tumblr reported the 4th highest growth in traffic with 44%. Priceline,...
Aug 19, 2013 | E-commerce and E-retailing, Germany, Online video, Social media
The 57.8 million internet users in Germany each spent nearly 20 hours online during June 2013. Social networking accounted for a quarter of time spent online in Germany, making it the most engaging activity that month. Retail sites reached 77 percent of the German...
Aug 6, 2013 | Argentina, Australia and New Zealand, Brazil, China, E-commerce and E-retailing, France, Germany, India, Latin America, Russia, UK, USA
This chart shows the percentage of each country’s internet population who have bought something online. 40.4% of the worldwide internet population will make a purchase through a digital channel this year. Western Europe’s online population is very engaged...
Jul 11, 2013 | Germany, Online advertising, Social media
This chart shows the percentage of ad impressions by category in Germany in April 2013. The top three advertisers for the period were eBay, Microsoft and Otto. Social Media sites captured the highest share of display ad impressions with 33%. Service sites such as...
Jul 8, 2013 | Germany, Online advertising
mobile.de Advertising, the marketer of Germany’s largest internet vehicle marketplace, today introduces an innovation in online advertising: mobile.de users can now be targeted specifically within the individual phases of the purchase process through Purchase...
Jul 2, 2013 | Australia and New Zealand, China, France, Germany, Mobile, UK, USA
Android continues to dominate the global smartphone market, with Windows Phone slowly catching Apple’s iOS in second place, according to new data. The study, carried out in May 2013 by market research analyst Kantar found that Android has the strongest presence in...
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