Aug 19, 2016 | China, India
The number of web users in India will double to 730m by 2020 compared to 350m at the end of 2015, driven by rural take-up, according to new data. The figures, from ‘The Future of Internet in India’ report by Nasscom and Akamai Technologies, means India’s...
Aug 11, 2016 | India
Microsoft-owned LinkedIn has passed the 100 million user-mark in the Asia Pacific region, driven mainly by India, according to new data.
Jul 1, 2016 | India, Mobile
An ultra cheap Android smartphone has gone on sale in India, costing just 251 rupees (£2.77). The Freedom 251 is an Android phone advertised by Ringing Bells will ship in batch of 200,000, but the company will make loss on each handset. The specifications are...
Jun 27, 2016 | CPG, India, Online advertising, Online video
This social media video for Ariel washing Powder was hailed by Facebook’s Sheryl Sandberg as “one of the most powerful” she’d ever seen. The Indian ad campaign encouraged men to do their fair share of housework. Case study summary • Video and social...
Jun 23, 2016 | India, Online video, Viral and buyrals
A campaign featuring transgender pop band from India has won the second annual ‘Glass’ Award at Cannes Lions, for its work to promote gender equality. Glass: The Lion for Change is devised in partnership with Lean In.Org and launched last year, were also...
Jun 2, 2016 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, India, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Every year, Meeker’s State of the Internet presentation is used as an industry...
Mar 17, 2016 | India, UK
Cobra beer founder Lord Bilimoria has welcomed India’s next high growth multi-national companies to London as new figures revealed the country’s tech firms are investing in London at an unprecedented rate. Leading entrepreneur Lord Bilimoria, who attended the IE20...
Mar 7, 2016 | Australia and New Zealand, Brazil, China, France, Germany, India, Latin America, UK, USA
Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research. Global smartphone demand hit 368m units in Q4 2015, up 14 percent quarter-on-quarter and up six...
Mar 7, 2016 | E-commerce and E-retailing, India, Mobile
The smartphone is rapidly becoming a convenient medium for making payments around the world. This new report from Neislen looks at the role of smartphone payments in India. Mobile payments have largely been considered a product for developed markets, but based on...
Mar 2, 2016 | Australia and New Zealand, India, Mobile, Online advertising, Online video, Viral and buyrals
More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research. The 2016 Warc 100 report is based on performance in effectiveness and strategy awards around the...
Feb 11, 2016 | Facebook marketing, India
Facebook sparked controversy this week, after a key board member Marc Andreessen linked India’s rejection of its free mobile service with ‘anti-colonialism’. 1/Last night on Twitter, I made an ill-informed and ill-advised comment about Indian politics and...
Feb 9, 2016 | Facebook marketing, India
India’s telecoms regulator has blocked Facebook’s Free Basics internet service today, saying the scheme violates net neutrality. While not ruling explicitly on net neutrality, the Telecom Regulatory Authority of India (TRAI) decided not to allow what it...
Dec 7, 2015 | Brazil, China, India, Latin America, Mobile, Online advertising
TV ad spend will be overtaken by the internet in 2018, declining for the next few years from 38% to 34.8%, according to new research. ZenithOptimedia’s forecasts programmatic advertising will account for 60% of digital display in 2016, Internet advertising overtaking...
Oct 30, 2015 | Digital marketing skills, Facebook marketing, India, Mobile, Social media
Facebook is enacting 2G Tuesdays, a voluntary scheme where for an hour on a Tuesday morning its developers’ apps are throttled to 2G data speeds. The initiative forces employees to use Facebook apps like Messenger and — well, Facebook — on a much slower connection...
Oct 9, 2015 | India, Mobile, Social media, WhatsApp
A global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, 55 per cent are on instant messaging every day. Instant messaging (IM) has seen a 12% increase in daily usage globally as more people opt for closed messaging...
Sep 14, 2015 | Facebook marketing, India, Social media
Facebook has chosen an Indian startup Tookitaki as it first Facebook Marketing Partner from the country, as a part of its Facebook Marketing Partners Program. The social networking site is looking at tying up with more Indian companies to help ecommerce brands use...
Sep 1, 2015 | E-commerce and E-retailing, Email marketing, India
Flipkart has been forced to apologise for sending a sexist promotional email after a customer took to Twitter to criticise India’s largest online retailer. On Saturday, Twitter user Richa Kaul Padte posted a screenshot of a Flipkart promotional email that cited...
Aug 5, 2015 | E-commerce and E-retailing, India, Mobile
The number of Indian smartphone shopping app users has jumped to 54% in May 15, from just 21% a year ago, according to new data. The research, from Nielsen, found that by comparison, the growth in popularity of shopping websites has been moderate, increasing from 28%...
Jul 17, 2015 | CPG, FMCG digital marketing food and beverages, India, Regulation, Social media, Twitter marketing
At the end of May 2015, India’s Food safety administration (FDA) ordered Nestlé India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. Joanna Delaney, Digital Marketing Executive at Digital...
Jul 2, 2015 | India, Online advertising
P&G’s sanitary brand Whisper aimed to break the taboo in India around menstruation. This case study looks at how the firm came up with a powerful commercial and social media campaign encouraged 2.9 million women pledge to “touch the pickle jar”...
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