Video viral of the week: Coca-Cola unites Pakistani and Indian consumers via ‘Small World Machines’

Coca-Cola’s latest online video campaign taking Cannes by storm featured a ‘Small World Machine’, linking Indians and Pakistanis via a live communications portal- getting 1.5 million YouTube views in the process. See why it’s our video viral of the week below… The...

Half global population ‘will be web connected by 2017’ (video)

Global IP traffic is set to grow three-fold between 2012 and 2017, with some 3.6 billion internet users in 4 years time, according to research from Cisco. Watch this video from Cisco, featuring key highlights of the report below: According to the firm’s Visual...

Mobile marketing strategy: How to ensure offline calls-to-action drive maximum mobile interaction

As more and more consumers today come with smartphone attached, the opportunities for marketers to start a mobile dialogue with their consumers anywhere and anytime are ever expanding. While some are starting to successfully include an offline call-to-action as part...

Nokia adds Whatsapp button for $72 Asha mobile

Nokia has launched a feature phone with a dedicated WhatsApp physical button, offering users a cross platform messaging tool as a free wi-fi-based alternative to texts. The move marks Nokia’s latest attempt to boost its share in emerging markets, where consumers are...

Global Internet use: 634m websites and 2.4bn users

During 2012, there were 2.4 billion web users and 1.3bn smartphones, recording 2.7bn Facebook likes and 175m tweets per day, according to new data. The findings, from website monitoring firm Pingdom, come as part of a new report looking back at internet usage 2012....

Girls arrested in India for Facebook comments

India’s social media regulation has come under scrutiny this week, after two girls were arrested for posting a Facebook comment criticising a shutdown of the city after the death of a local political leader. Shaheen Dhada, who wrote the post, and her friend Renu...

Facebook offers free talktime in India

Facebook is offering mobile users the Indian rupee equivalent of nearly US$1 in free talk time to sign up to the social networking service, in a bid to increase its subscribers in the country. This offer is only for new sign ups and is not available to existing users....

Online video usage in Asia Pacific countries

This chart shows the total number of unique online video viewers and the percentage of that countries web population that they represent. Vietnam and Hong Kong have the highest percentage of their web population engaging with online video with 89.8% and 88.7%...

Top online categories in India

Social networking is the leading category in India with over a 25% share of total time spent online. Social networking exceeds the entertainment category by 15%. Social networking also has three times the engagement levels of email, which is the forth most popular...

Top 10 online destinations in India

Google sites draw the highest volume of the Indian online population with almost 58 million hits for June 2012, however, Facebook leads the group in engagement levels. Facebook users spent an average of 224.9 minutes of their online time on the site, exceeding the...

Google Maps adds navigation and live traffic updates in India

Google has updated its mapping service in India, with two new features to boost navigation and traffic updates. The service now includes ‘turn-by-turn’ voice navigation through Google Maps Navigation (Beta). Google maps also now features live traffic information for...