Digital Intelligence special report: Latin America digital marketing

Across Latin America, the growth of online marketing continues to be rapid as brands unlock a smarter communications mix. This briefing gives a snapshot of market growth across Latin America. In digital training programmes we explain how to read the landscape,...

Colombia online ad spend up 50%

Online ad spend in Colombia grew 49.52% during the fourth quarter of 2011 with a figure of 38.122 million pesos ($21m), according to new data. According to IAB Colombia, the growth compares to an adspend of 25.496 million pesos in 2010 during the same period. Over the...

Adspend growth in emerging markets: Global

This chart depicts the projected growth of global adspend between 2011-2014. It is predicted that 60% of the world’s adspend growth over this 3-year period will come from developing markets. Projections show that by 2014, Brazil will be the fifth largest...

Facebook engagement by age: Brazil

The 15-24 group lead the way in terms of volume of hours spent on Facebook. However, users in the 15+ age range account for the second highest level of engagement with 4.5 hours spent on the site per month, demonstrating the high level of adoption throughout...

Growth in social network users, 2010-2011: Brazil

Between December 2010 and December 2011, Brazil was a high growth area for Facebook, increasing the number of its unique users by 192%. Latin America specific social network Vostu, which specialises in online gaming platforms, made significant headway in 2010-2011, by...