Case study: Adidas uses WhatsApp to engage amateur football teams through ‘rent a player’ helpline as part of launch

Adidas found a smart way to get WhatsApp working in its marketing, by creating a hotline to help amateur football teams replace missing players at the last minute. And to build excitement, they added the chance of some global superstar talent. A brilliant social media stunt that hacked the model of WhatsApp.

Case study: Becks earns engagement by turning WhatsApp group chats into comic souvenirs

WhatsApp has become a key tool for organising social events and parties among friends – a prime audience for a beer maker. But how can brands engage with this very personal and private social channel? Becks found a smart way to get these users to come to them, by transforming friend’s WhatsApp group chat history into an epic comic souvenir of their night out.

First look: NHS COVID-19 tracing app put to the test

The UK is currently testing its COVID-19 tracing app on the Isle of Wight, a vital tool to help stem the spread of the virus. But is it effective? Does it stay on in the background? Does it stop false reporting? Technology and message recovery service Reincubate were able to get an early view into the app ahead of it going live in the UK.