Nearly half (45%) of UK adults plan to buy from certain brands and retailers less in the future specifically because of how those companies have responded to the current pandemic, with Sports Direct and Wetherspoons suffering as Tesco grows in favourability, according to new research.
Microsoft is replacing up to 50 journalists and replacing them with AI robots designed to pick suitable news stories.
Influencer trends: YouTube stars most-trusted by consumers, but young people increasingly purchasing via TikTok
Over a quarter of consumers (27%) have been influenced to purchase a product or service by YouTube influencers in the last six months, followed by 24% on Instagram and 15% on TikTok, according to new research.
Twitter has flagged down one of Donald Trump’s tweets after the president wrote “When the looting starts, shooting starts” in response to violent protests over the death of a black man in Minneapolis.
Donald Trump has threatened to “strongly regulate” or close down social media companies after Twitter flagged two of his tweets to a fact-checking page.
Vodafone and Barnardos have launched ‘The Great British Tech Appeal’, with an aim to distribute 10,000 phones and tablets to those most in need during the Covid-19 crisis.
The world’s biggest health crisis, became the world’s biggest economic crisis. Along the way many organisations changed the way they work. Internally they rapidly developed ways to support their staff, and externally they found new ways to help customers – often through radical changes to eiter what they normally offered or how they offered it.
Nearly a quarter (24%) of people working from home due to COVID-19 admit they ‘rarely’ or ‘never’ consider data protection policies or regulations when they share information with colleagues as part of their work, according to new research.
AdInMo, a programmatic ad platform for video games, has secured a $500K investment round led by Techstart Ventures, an investor in start-ups across Scotland and Northern Ireland.
Ecommerce spending as a proportion of all retail sales reached a record high for the second month running in the UK in April, at 30.7%, as locked-down Brits shift their spend online.
The UK government has confirmed that its smartphone app for tracking people who have been in contact with Covid-19 patients will not be ready for 1 June, when the next stage of the relaxation of lockdown is due to begin.
The online retail sector as a whole saw a sustained revenue increase in April, remaining at between 60% and 70% higher than it was at the beginning of March, according to new data.
Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.
Ikea’s newest social media campaign for the quarantine era helps families turn lockdown into adventures, turning the retailer’s furniture in makeshift tents and castles for playtime.
Local community based online forum Nextdoor and Barclays have formed a new partnership to connect people with local businesses.
Family-run food services business, Dunster’s Farm, was quick to jump to the aid of struggling consumers following the lockdown announcement, overhauling and converting its b2b food services business into a consumer food-to-door delivery service in just 14 days.
The COVID-19 pandemic has impacted advertising spend, with food and government seeing the biggest increase in traditional advertising spend, whilst spend dropped significantly in travel, entertainment and telecoms (-15%), according to new data.
UK businesses are struggling to access the financial support they need to survive the COVID-19 pandemic, new research has found.
Case study: Adidas uses WhatsApp to engage amateur football teams through ‘rent a player’ helpline as part of launch
Adidas found a smart way to get WhatsApp working in its marketing, by creating a hotline to help amateur football teams replace missing players at the last minute. And to build excitement, they added the chance of some global superstar talent. A brilliant social media stunt that hacked the model of WhatsApp.
One in five social media influencers now claim the practice is their main source of income, while a quarter of influencers charge more than £250 for any collaboration, according to new research.