The world’s biggest health crisis, became the world’s biggest economic crisis. Along the way many organisations changed the way they work. Internally they rapidly developed ways to support their staff, and externally they found new ways to help customers – often through radical changes to eiter what they normally offered or how they offered it.
Nearly a quarter (24%) of people working from home due to COVID-19 admit they ‘rarely’ or ‘never’ consider data protection policies or regulations when they share information with colleagues as part of their work, according to new research.
AdInMo, a programmatic ad platform for video games, has secured a $500K investment round led by Techstart Ventures, an investor in start-ups across Scotland and Northern Ireland.
Ecommerce spending as a proportion of all retail sales reached a record high for the second month running in the UK in April, at 30.7%, as locked-down Brits shift their spend online.
The UK government has confirmed that its smartphone app for tracking people who have been in contact with Covid-19 patients will not be ready for 1 June, when the next stage of the relaxation of lockdown is due to begin.
The online retail sector as a whole saw a sustained revenue increase in April, remaining at between 60% and 70% higher than it was at the beginning of March, according to new data.
Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.
Ikea’s newest social media campaign for the quarantine era helps families turn lockdown into adventures, turning the retailer’s furniture in makeshift tents and castles for playtime.
Local community based online forum Nextdoor and Barclays have formed a new partnership to connect people with local businesses.
Family-run food services business, Dunster’s Farm, was quick to jump to the aid of struggling consumers following the lockdown announcement, overhauling and converting its b2b food services business into a consumer food-to-door delivery service in just 14 days.
The COVID-19 pandemic has impacted advertising spend, with food and government seeing the biggest increase in traditional advertising spend, whilst spend dropped significantly in travel, entertainment and telecoms (-15%), according to new data.
UK businesses are struggling to access the financial support they need to survive the COVID-19 pandemic, new research has found.
Case study: Adidas uses WhatsApp to engage amateur football teams through ‘rent a player’ helpline as part of launch
Adidas found a smart way to get WhatsApp working in its marketing, by creating a hotline to help amateur football teams replace missing players at the last minute. And to build excitement, they added the chance of some global superstar talent. A brilliant social media stunt that hacked the model of WhatsApp.
One in five social media influencers now claim the practice is their main source of income, while a quarter of influencers charge more than £250 for any collaboration, according to new research.
The Covid-19 pandemic is driving a new wave in ecommerce retail, value consciousness and localism in how consumers across the world shop and consume goods, according to new research.
UK consumers are trust traditional forms of media over social media, and the advertising and media industries need to work together to rebuild trust now more than ever, according to a new report.
Boutique maternity and child fashion store JoJo Maman Bébé is working with Monetate to deliver 1:1 personalised shopping experiences through AI.
The UK government is building a second smartphone app to track the spread of COVID-19, after the first app currently being tested in the Isle of Wight faced criticism over its effectiveness.
WhatsApp has become a key tool for organising social events and parties among friends – a prime audience for a beer maker. But how can brands engage with this very personal and private social channel? Becks found a smart way to get these users to come to them, by transforming friend’s WhatsApp group chat history into an epic comic souvenir of their night out.
Global influencer posts have declined significantly, in line with reduced marketing budgets due to the COVID-19 crisis, despite a social media boom, according to new research.