The UK is currently testing its COVID-19 tracing app on the Isle of Wight, a vital tool to help stem the spread of the virus. But is it effective? Does it stay on in the background? Does it stop false reporting? Technology and message recovery service Reincubate were able to get an early view into the app ahead of it going live in the UK.
Streaming video subscriptions have grown with 7% since 2017, while music streaming services have also increased 36% during the same time period, according to new data.
ITV’s “Apart. But Never Alone” advert is the most moving coronavirus campaign in the UK (so far), ahead of NHS’s “Stay At Home” and Jack Daniels’ ”With Love, Jack”, according to new research.
Workers have reported improvements in productivity and mental health over the past several weeks due to the rise in remote working and see light at the end of the tunnel, but engagement and motivation remain low, according to new research.
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.
Budweiser has reworked a classic commercial spot from 21 years ago, using digital technology to bring the ‘Whassup’ ad into the age of the quarantine, along with a new series of ads featuring current stars.
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Facebook has unveiled a huge investment in Indian telecoms giant Reliance Jio, as the firm looks to expand across the country.
The UK’s social distancing measures due to coronavirus are having a measurable impact on the amount of time people are spending with digital and traditional media, with TV time among adult viewers up 10 minutes per day in 2020, according to new research.
The Guardian news website is the most visible source on Google when Brits search for information about COVID-19, according to new data.
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.
Aldi has launched it’s first ever online grocery service, in a bid to help vulnerable people in the face of the coronavirus pandemic.
Amazon’s investment in Deliveroo has been given a provisional green light by the UK’s competition watchdog, amid fears the app delivery firm could collapse.
Guardian Labs is working with TENA on a new, long-running campaign, The Last Taboo, which will feature across the Guardian’s video, online and print advertising spaces throughout the year.
UK retail sales declined at the worst rate on record in March as lockdown measures were introduced, according to the latest data from the British Retail Consortium.
Over one third (38%) of commercial radio listeners are tuning in for an extra hour and 45 minutes each day since lockdown amid the COVID-19 pandemic, as they adjust to spending more time at home, according to new research.
As the Government’s new ‘home isolation rules’ came into force throughout March, the fashion industry was sent into a whirlwind of unprecedented uncertainty, according to new data.
Burger King has been forced to stop showing adverts for its new Rebel Whopper burger after the Advertising Standards Authority (ASA) deemed them misleading.
The UK saw the biggest average increase of all countries, while local search volume for restaurants in the UK and similarly in France plunged to 95% below expected levels, according to new global research.
The UK government is launching a contact-tracing app to track the spread of coronavirus, letting users self-report if they develop symptom and alert anyone who’s been in their vicinity before the symptoms manifested, in a bid to halt the spread.